Instagram in business and its benefits:- www.deekpay.com

Coca-Cola, Nike, Starbucks, you can find them all on Instagram, no matter how big or small the business is. Since its launch in October 2010, Instagram has certainly taken the world by storm. As a global hub with over 800 million active users, Instagram can help your business blaze new trails of success.

Instagram describes itself as "a simple, fun and creative way to capture, edit and share photos, videos and messages with friends and family."

Instagram For Your Business: everything you need to know and more ......

Instagram has played a pioneering role in changing the way we sift through and approach the world around us. The photo- and video-sharing app is much more than "personal use only." It's about business. It's big and it's about business, and Instagram is a global platform that allows businesses to inspire audiences, recruit new talent, showcase products and services, and personalise content.

Whether you run a small or large business, creating a business profile on Instagram and marketing it effectively seems to have become imperative. With an Instagram business profile, you can increase brand awareness, drive sales and expand your customer base. Firstly, it's vital to understand the power of this app and delve deeper into its benefits.

Instagram co-founders Mike Krieger (@mikeyk) and Kevin Systrom (@kevin)

6 Key Benefits of Using Instagram for Businesses

Once you have created a business account on Instagram, you are eligible for the following benefits:

Free to use: you can quickly sign up and set up an account for free. No need to spend a fortune hiring a marketing agency, become an expert yourself and promote your business on Instagram wisely.

Communicate with precision: Since Instagram is a photo and video sharing platform, you can creatively convey your core communication message.

Informal: Gone are those days when you need to please your audience with flashy, formal words. Use this young and creative app to influence your audience in a way they will love.

Engage with your customers: use Instagram to engage and interact directly with your customers. This will help you better understand the likes, dislikes, preferences, etc. of your target audience.

User Generated Content (UGC): User Generated Content gives your audience more freedom to learn more about your business. It also helps them to trust you more deeply, thus creating a sense of loyalty to the business in their minds.

Instant Analytics: All the posts you promote on your business profile can be easily analysed within minutes. This instant analysis will help you develop effective marketing, content and sales strategies for your brand.

How to use Instagram for your business?

As we all know, Instagram was acquired by Facebook.The combination of Instagram's creative and fun culture with Facebook's accurate analytics and hassle-free business promotion tools has paved the way for many online businesses. To make the most of Instagram for your business, use these 3 powerful strategies:

Instagram Content Strategy

Instagram is a very simple, creative and potentially intimidating app at first. We all know that content is king for promoting any business. Therefore, it's crucial to have a solid content strategy for Instagram to attract the right audience. Many times, businesses ask, "What should I post on my Instagram business profile?" The answer is here:

CREATIVE PHOTOS/VIDEOS: Since the app is a visual instant platform, be extremely creative when posting product photos and videos. Variety is the spice of life, so keep a balance between the types of content you post (product, behind-the-scenes, casual photos, etc.). Utilise unique filters to enhance photos, set the mood and give them that extra flair. Basically, the idea is to keep it informal and let your audience be a part of your world.

The perfect post title: caption your photos or videos well. A picture is worth a thousand words, but in the business world, it's best to add short and concise captions to give your viewers a better idea of your business.

Proper Hashtags (#): It's a good habit to stay on top of what works and what doesn't to attract new followers. A relevant and meaningful hashtag allows non-followers to find your content. If they like your content, they'll want to click the "follow" button on your profile. In addition to discoverability, hashtags allow you to keep track of your marketing campaigns, contests, and more. It helps you categorise your content into specific campaigns so that you can effectively monitor the performance of these hashtags.

Instagram Marketing Strategy

Still not sure where to start? Here are some strategies to help you - a marketing strategy that works! As mentioned above, the app can be intimidating at first because it's different from other social media platforms, but you need to start somewhere.

Official Instagram Profile

Target your audience wisely: every marketing strategy has targeting the audience as the prime parameter and Instagram is no exception. Some of the useful factors to consider while targeting Instagram audience include age, gender, location, interests, etc. You can also check the followers of your competitors to simplify audience targeting.

Detailed competitor analysis: it's good to know what your competitors are doing. If you already know your top competitors, scan their accounts thoroughly. Take note of the types of posts that get the most interactions and likes. Start building your marketing and content strategy accordingly. The goal is not to copy your competitor's strategy or increase their "unfollow" list. The goal is to get as far ahead of everyone else as possible while making progress.

POST REGULARLY: Keep your Instagram editorial calendar always filled with relevant content for your audience. Constantly look for the best time to post, a healthy number of posts, and publish a variety of types of content.

Instagram Sales Strategy

After all, the sole purpose of any business is to sell its products and services in order to maintain a steady business cash flow. To skyrocket your sales - the

Place useful links in your personal profile: 37% Instagram viewers decide whether or not to follow a business based on a personal profile. To avoid a lot of spam, this vibrant app only allows business links to be placed in personal profiles, located below your avatar. Your post title or any other content cannot carry links. So, make your personal profile useful and engaging for your audience by directing them to your website properly.

Promotions: Easily promote or "boost" your Instagram posts via Facebook in seconds. To make the most of promotions, utilise influencer marketing. Every Instagram profile has the potential to influence a billion people. It's estimated that $1 billion has been invested in Instagram influencers. Learn more about influencer marketing and take action today!

Run Meaningful Contests: # Contest Alerts can bring you more results and followers than you ever thought possible! Exchanging giveaways or freebies in a contest is a great way to attract a large audience and astounding business.

Instagram Insights

All your efforts should end in valuable results. You should know how well your Instagram strategy and campaigns are performing. Here are 4 basic Instagram insight metrics you should be looking at:

Display count: the number of times your advert appears on a user's screen.

Profile Views: represents the number of times your profile has been viewed.

Fans: This metric shows the number of fans you have gained and lost in the past week.

Reach: reflects the number of unique users who viewed your post.

Note: Instagram provides weekly insights for your business. As a result, you do not have access to past weeks' Instagram Business Insights. It is recommended that you record all business insights on a weekly basis to avoid losing any valuable insights about your business.