Essential pages for business websites: What are the platform companies for three-way payments in India

A corporate website is the showcase for a brand's image in the digital world. Users need only 50 milliseconds to make a judgement on the website - whether to stay or leave. Therefore, it is especially important to attract and even retain users. It goes without saying that website design should be geared towards attracting potential customers, introducing them to a product or service and prompting them to take action, all in a very short period of time. Is this challenging? Not really, as long as you follow professional guidelines and plan well. If you are in the process of designing a new website or refurbishing an old one, then you have come to the right place. In this article, we will discuss the most crucial pages of an online business website. Here is the list of important pages that a business website must have.

A website is more than just a combination of looks and colours. It should be well-designed, with relevant content placed in the right places to meet visitors' expectations. Here are the pages you must have:

fig. beginning

The home page of a website is the most visited page. As such, it should be able to quickly capture the attention of visitors. This can be achieved by designing an aesthetically pleasing, professional look, using quality graphics and a clean and uncluttered user interface. It also needs to have a faster load time (both on desktop and mobile devices), as the longer it takes to load, the more likely visitors are to abandon the page. Google reports that 61% visitors will be reluctant to revisit a mobile site if they experience access problems, while 40%s will move on to a competitor's site. It is therefore important that the homepage briefly describes who you are, what you do, and an overview of what you offer, with a strong call to action.

However, resist the urge to put all the information about your business on the home page, as it makes the page look crowded. The home page of your website is where the first impression is made, and it should guide and persuade the visitor to take the next step and complete the buying journey with you.

"About Us" page

The "About Us" website page introduces visitors to the company, its history, values and vision, and more importantly, the people behind it. In this day and age, consumers are conscious, which means they align their values with the brand's values before making a purchase. Therefore, make sure that the brand's vision, mission and values are well expressed on the "About Us" page.

Make it lively and fun and resonate with people. Tell your audience the story of your brand in a light and fun way. Let them know how the founder or owner came up with the business idea and what makes them different from their competitors. This important website page allows you to connect with your target audience.

blog page

Blog site pages contain posts on topics in reverse chronological order, with the latest blog posts at the top. Blogs are one of the most cost-effective digital marketing tools. They attract the right audience to your website and increase sales.A HubSpot survey showed that 57% of businesses with a blog gained at least one lead from it.

You need to develop a strategy for your blog. Consider who you are blogging for and what topics you will cover. Relevant, in-depth, SEO-optimised blog posts are very effective as they rank higher in search results and are shared more frequently on social media. Therefore, your blog page is your voice.

"Products" and "Services" pages

Most consumers visit your website to learn about your products and services.