How to run Facebook ad campaigns efficiently: what are the companies in India for three-way payments

Facebook is the most effective way to increase online sales because it has 1.57 billion active users.Facebook helps your online business connect with the users who matter most. With a large user base and an easy-to-navigate interface, Facebook advertising involves minimal risk in terms of time and money.

It helps you to launch targeted advertising campaigns and increase the visibility of your brand. You can set a desired budget for a certain period of time. The cost of a click on Facebook can be less than $1, depending on your target audience and reach.

Facebook directs users to your Facebook business page or a landing page where you want them to fill out a lead generation form, make a phone call, or purchase any product or service.

Steps to running a Facebook ad campaign:

Step 1: Sign in to your Facebook account

Log directly into your Facebook account and click on "Create an Advert" in the drop down menu next to the home button. This will take you to the "Advertise on Facebook" page.

Step 2: Selection of targets

You need to define Key Performance Indicators (KPIs) for your Facebook adverts.Facebook gives you the freedom to choose from a wide range of specific business objectives. These include:

Application Engagement

Application Installation

Post Promotion

Discount

Page Likes

Website Conversion

Video Viewing

Activity Response

Step 3: Create your advertising account

Enter your account information and fill in the necessary information such as account country, time zone and currency. All your advertising billing and data will be recorded in the currency and time zone of your choice.

Step 4: Define Your Audience

You need to try multiple targeting options in Facebook ads. These attempts will help you determine the audience that best suits your business goals.

Facebook targeting tools consider all major prospects to ensure your adverts reach the most relevant audience.

You can choose a specific audience (age, location, gender, language, etc.) or a broad audience. If your primary goal is to drive traffic to your website, then focus on an audience that could be potential customers. Otherwise, if you just want to build general brand awareness, you can choose a broad audience.

Step 5: Setting the ad position

Select the applications and services offered by Facebook on which you wish to run your Facebook adverts. Available locations include:

Facebook Dynamic (mobile and desktop)

Facebook Right Sidebar

Instagram

Audience Network

We recommend that you select "Auto Position" as it will automatically show your advert in the best performing position.

Step 6: Allocation of budget

Facebook allows you to choose between a daily budget or a lifetime budget. A daily budget will keep your adverts running throughout the day. The daily budget for an ad set is $1 and must be twice your cost per click (CPC). However, if you wish to run the ad campaign for a certain period of time, then choose the lifetime budget option.

Step 7: Select Ad Format

Choose how you want the advert to look. You can choose either a single image advert or a multi-image advert (rotation). Rotating is three to five scrolling images at no extra charge.

For single image adverts:

Text: 90 characters

Link title: 25 characters

Image ratio: 1.91:1

Image size: 1200 pixels x 627 pixels.

For multiple image adverts:

Image size: 600 x 600 pixels

Image ratio: 1:1

Text: 90 characters

Title: 40 characters

Link description: 20 characters

The text in your image must not exceed 20%.

Also read our blog post, "Growing Your Business with Google AdWords" and stay tuned for our next post, "How to Optimise Your Facebook Ads".