Airpay Payment Gateway: Why You Should Accept Online Payments -

Why should you accept online payments?

In the present day, it's nothing new that serious businesses are growing rapidly through a strong online presence. The world is migrating online. With the introduction of credit/debit cards, net banking, e-wallets, UPI, etc., online payments have reached a whole new level. If you own an offline business and are still thinking of adding the 'www' to your business or accepting online payments, then here is what you should read.

Benefits of selling online

If you are looking to expand your business and maximise convenience for your customers, it is appropriate to follow in their footsteps by going online and offering a variety of online payment options. The benefits of selling products and services online include:

Wider Reach: Building a successful online business means you can reach a wider and more diverse audience. It has huge potential to increase sales.

Easy to analyse: by opening an online shop, you can analyse data and gain insights: which types of visitors are visiting your site, how long they browse, at which stage they retreat (payment, quality, product selection, etc.), what is your average daily turnover, etc.

Multi-Device Access: As a merchant and customer, you can access your website or account from any device - desktop, mobile, tablet, iPad, etc.

Reduced costs: this is more economical than a brick and mortar shop. You save on space, electricity and other bills, human resources and other miscellaneous budgets.

Important Website Settings

Here are four important settings you need to consider when building your website:

Domain name registration and website hosting: It is important to choose a domain name that is easy to remember and relevant so that customers can remember your brand more easily. Web hosting is basically choosing the best server to host your website.

WEBSITE: A website is the face of your business. The template, look and feel of your website needs to be clean, user-friendly and vibrant. This also helps to keep customers visiting your website regularly.

Shopping Cart: Adopting a timely and reliable shopping cart is essential for smooth product delivery.

Payment Gateway: The Payment Gateway (PG) is the bridge between you and your customers. It appears after the customer clicks on "Pay Now" or "Buy Now". This is the easiest way to make online payments. Find out how to choose the best payment gateway for your website to complete the transaction process easily and quickly.

How do customers pay online?

After considering the above benefits, understanding the complete online payment process is necessary.

For example, if you run an e-commerce site for fashion and lifestyle, your customers might follow these steps:

Browse the site: once a customer is on your site, he or she will browse through your products to see what you offer that is different. After viewing all the products and services, the consumer will narrow down the choices, add the desired product to the shopping cart and proceed to the payment stage.

Payment Gateway (PG) redirection: When he clicks on "Proceed to checkout" or "Pay now", he will be redirected to the payment page of a payment solution provider such as PayUmoney. Here:

He needs to choose the preferred online payment method:

credit cards

debit cards

online banking

purses

Cash on Delivery (COD)

Gift Cards (applicable only)

Enter card/internet banking details and click pay

Enter the correct One Time Password (OTP) received by your mobile phone and the transaction is successfully completed.

Why should you accept online payments?

If you have built a business online, then an important question is accepting online payments. What will this do for your customers? What difference will this make to your customers?

Faster process: Funds transfers are faster using online methods. Usual cheques or bank transfers take longer to clear.

Convenience: your customers can pay anytime, anywhere. It has 24/7 payment capability.

Multiple Payment Options: Your customers can choose their preferred payment method such as debit and credit cards, net banking, wallets, etc.

Easy to set up: Setting up online payment options can be as simple as copying and pasting a line of code. Learn more about the PayUmoney button

Explore PayUmoney and discover why over 300,000 merchants trust us!