Amazon Pay Payment Gateway : Instagram Marketing - How to Build an Effective Strategy

Instagram marketing: how to build an effective strategy

Nearly 500 million people use Instagram and share about 80 million photos a day. These numbers are huge. No matter who your target audience is, you can find them through Instagram. It gives your online business the ability to reach active users.

Unlike the crowded Facebook and Twitter marketing, Instagram is just getting started as a social media channel. Here are some simple tips you can put together to start Instagram marketing:

Optimisation of personal profiles

An Instagram profile is the first line of communication for your online business. Therefore, your description should represent the philosophy of your online business and what your company does. Use your personal profile link to direct traffic to your website. The personal profile link is the most crucial factor as it is the only way to direct people from your Instagram page to your business website.

You should include:

Brand slogan or tagline

A brief summary of the work you do and the services you provide

Profile Link

Developing a content strategy

Content is at the heart of your Instagram profile. With 80 million photos shared every day prompting nearly 300 million users to log on to Instagram every day, you should have a clear idea of what you're posting on Instagram. Posting high-quality content enhances your brand image and creates a personal connection with community members.

You can follow the content categories below:

User-generated content

Product Demo

Company Culture

Customer Stories

Entertainment Stories

Content based on popular topics

Select Style Guide

The style guide ensures a consistent element of your brand across all marketing channels. A style guide includes the design and layout of posts published on Instagram. Consider defining the following elements for your style guide:

(art) composition

colour

calligraphic style

filters

caption

hashtag

Topic tags are your keywords

Just like Google uses keywords to rank websites, Instagram uses hashtags. Use Instagram's "Explore" feature to find posts related to popular topics. If these topics are relevant to your online business, include them in your content. It's best to identify hashtags and then build your content around them. By placing your brand at the top of trending topics, your Instagram profile will be seen by those who post under that topic.

For example, FreePaymentGateway is the most relevant hashtag for payment aggregators such as PayUmoney.

analysis

Measuring ROI and tracking results can help you optimise your content strategy. Keeping a close eye on your audience growth, the number of likes and comments on posts can help you determine which content is working for you.

Use the following formula to calculate the engagement rate of your Instagram marketing campaigns:

#Insta formula

Likes + Comments / Followers × 100 = Participation Rate

InstaRoad

Increase brand awareness

Showcase products/services

Showcase Activity Experience

Share Company News

Connecting with influencers

Analytics can help you understand the flow, frequency and arrangement of content by measuring engagement metrics such as likes, followers and comments. Also read our blog post "How to Grow Your Business with Google Adwords".