MobiKwik Payment Gateway: choosing organic or paid marketing - how to decide?

Organic versus paid marketing: how to make a choice?

Consumers will only buy a product if they understand it. Marketing is all about creating awareness about the product in the mind of the consumer. Marketing helps you to understand the market demand and present the product to the consumers. There are various marketing methods that a company can use. Two of the most common strategies are organic marketing and paid marketing. What are they respectively and which one is better for you? If you are confused, then let's discuss!

What is organic marketing?

If you're curious about organic marketing, don't worry, we're here to answer your questions!

Simply put, organic marketing means attracting traffic to your website or product without using paid adverts. Social media is one of the most popular platforms for organic marketing. It involves posting valuable content to your audience to engage them and direct them to your website. The following factors play an important role in organic marketing:

Social Media Marketing, Search Engine Optimisation (SEO), Blogging

What is paid marketing?

As the name suggests, marketing that involves paid advertising is known as paid marketing. Similarly, social media plays an important role in paid marketing. Nowadays, it is quite common to use social media influencers to promote products or services to consumers. Due to their fan base, social media influencers have a wider reach and can effectively promote your products and services. Here are some of the most popular paid advertising mediums:

Google Ads, Facebook Ads, Influencer Marketing

Organic versus paid marketing - which is better for you?

Both may seem like ideal marketing strategies, right? In reality, organic marketing and paid marketing are separate marketing strategies. No one is absolutely superior to the other. The nature and needs of the business determine whether organic or paid marketing is more appropriate.

If you are unable or unwilling to invest in marketing, organic marketing is one of the best ways to help your products reach consumers. However, it may take a while for your business to see the results of organic marketing. If you want to quickly increase the reach of your products and services to consumers, you can turn to paid marketing.

Organic Marketing Strategy

If you want to implement organic marketing for your business, it's best to do it with a plan. If you want to accelerate the growth of your brand, you can follow the following organic marketing strategies:

Analyse Current Traffic: It is very important to understand and analyse the current traffic to your website before marketing organically. You need to find out where you are getting the most organic traffic, such as Instagram, YouTube, blogs, etc. Which medium did most of your audience learn about you?

Choosing a goal: Decide on your organic marketing goals. Here are the goals that most brands focus on in organic marketing:

Increase brand awareness among the audience, create desire and interest among consumers, nurture customers' latent interest and convince them to buy the product, retain customers and build brand loyalty

Choose your target audience: your target audience will determine the content you post to attract traffic. For example, if you post photography portfolios, you will attract more clients. However, if you publish photography details and tips, you will attract more photographers than clients. Therefore, changing the content will change the entire audience.

Choosing a platform: once you have clarified your goals and current traffic profile, you should decide on which platform to market organically. The platforms that perform well in attracting traffic should be the ones you focus on the most.

Optimising content: in organic marketing, content is the most important tool. Your content represents your business. Therefore, you must ensure that you present the best content to your audience and make it visually appealing.

in a nutshell

Marketing is necessary because consumers will not buy a product they do not understand. Both organic and paid marketing are common marketing strategies used by brands. While no one is absolutely better than the other, companies can choose one over the other based on current needs.

In the business world, both organic and paid marketing are integral parts of a business's marketing strategy. So, which strategy are you using?

common problems

Can organic and paid marketing be implemented at the same time? Yes, implementing both strategies at the same time can amplify results. As you publish organic content to engage with your audience and build trust, paid marketing will help you increase engagement with a wider audience segment. What are the best marketing platforms? Social media platforms are some of the best marketing platforms, including Facebook, Instagram, YouTube, and more. Is organic or paid marketing better for a start-up business? The answer lies in your marketing budget. Organic marketing will help you build trust over time, while paid marketing will help your brand reach a wider potential audience.