PayKun Payment Gateway: How to Get Your Business to the Top of Google Search

Google is visited by millions of users every day, and each visit has the potential to convert readers into your customers. It is one of the most powerful sources for driving traffic. Therefore, you need to make sure that your website is built according to Google's algorithm and that you regularly publish quality content to attract traffic.

Search Engine Optimisation (SEO) is the process of ensuring that your content is visible to your audience when users run a search query on Google. Its goal is to drive traffic from "organic" and "paid" sources to achieve rankings on search engine results pages (SERPs).

Search engine algorithms change from time to time. Failure to employ the right SEO techniques could result in your website being blocked by Google. Why take the risk when you can maintain your SERP rankings by implementing Google-approved SEO techniques? Integrate the following tips to achieve SEO rankings for your website:

SEO Formula

With Google's algorithm changing, you need to be extra careful when optimising your website. Implementing the right SEO techniques is the best way to create a Google-friendly website. It helps you maintain your SERP rankings.

Quality content + targeted promotion + value-added proposition = links

Content is king when it comes to improving your Google rankings. A website with quality content can directly boost your domain authority and page authority. Always publish quality content on your website as Google tends to prioritise sites that add value. Think about why your website content is better than hundreds of other competitors. This will help you create a value proposition for your customers.

Finding invalid links

Invalid links can seriously damage your quality score in Google's algorithm. It creates a poor user experience, which degrades both the user experience and the search engine algorithm. They are stumbling blocks in the whole conversion process. If you don't identify and fix these links, your SEO efforts will go down the drain. Remove the invalid/dead links or recreate them by updating the entire content snippet where these links are posted.

Linking to authoritative sites

Always create backlinks on sites with high domain and page authority. Google determines the quality of a link by considering the authority and quality score of the site. The pages you link out to should reflect the topic of your page.

Follow Google Updates

Google makes over 500 changes to its algorithm every year. Of these changes, the three biggest ones that have occurred in the past few years are Google Panda, Google Penguin, and Google Hummingbird.

Google Panda: The main purpose of Google Panda is to ensure that high quality scoring websites rank high on Google. It's all about the quality of the website. For the first time, Google started analysing website content and created a quality score accordingly.

Google Penguin: The goal of Penguin is to reduce Google's trust in websites that create unnatural backlinks to gain an advantage in the SERPs. It detects self-created links from websites.

Google Hummingbird: the Google Hummingbird update is a brand new search engine. It aims to better understand users' search queries. This is the first time that Google has started identifying keywords that are relevant to a search query.

For example, when a user searches for "Best way to accept credit/debit card payments?" Hummingbird was able to distinguish that for "best way", the user might be interested in results showing "best payment gateway providers".

Google trends continue to change. However, we are confident that by incorporating these tips, you will be able to create an effective SEO strategy for your online business.

Also read our blog on tips for launching a mobile-friendly online shop. Follow the PayU Knowledge Platform to take your business to the next level.