Billdesk Payment Gateway: Five Ways to Optimise YouTube Marketing Results

YouTube is the second largest search engine in the world with over 800 million unique visitors per month. Today, people are researching their favourite brands on YouTube. Therefore, it becomes crucial for your brand to join the world of YouTube and reach consumers in this most popular online environment.

Here are some simple tips that you can incorporate into your digital marketing strategy to get started with YouTube marketing:

1. Creating engaging videos

Video content is a key factor in increasing reach and engagement. Publish creative and valuable videos. Create videos that meet the needs of your target audience. Your videos should succinctly and effectively discuss "how to solve a problem," product details, integration processes, expert commentary and value propositions.

2. Focus on search engines

Select relevant keywords where potential customers are looking for new information. Research specific and relevant keywords using the Google Keyword Planner tool. Write titles that reflect the value proposition and explain the added value in the description. Instead of stacking targeted keywords in YouTube video descriptions, maintain a keyword density of 3-5%.

3. Channel branding

If your brand can differentiate itself from your competitors, it will be more likely to gain engagement and return on investment. Create custom backgrounds based on the tone of your online site. Create playlists based on the characteristics of your products and services that align with your best video content.

4. Adding a call to action

Use call-to-action buttons, which are an important part of driving lead generation. Invite prospects to sign up, use the app, or send an enquiry through a call-to-action button.

5. Use of YouTube adverts

People come directly to YouTube and type in search terms. You can bid on these keywords by using YouTube Ads. This is similar to Google search display ads, but YouTube ads show thumbnails of the posted video instead of text ad copy.

YouTube takes many metrics into account when ranking videos, but "watch time" is always the most critical factor that determines a video's ranking. Therefore, you need to create content that will keep users watching, and the YouTube algorithm favours videos with a high percentage of watch time.

Learn how PayU uses YouTube to reach potential customers looking for a POS. Also read our blog post "How to Rank Higher on Google". Stay tuned to PayU as more than 206,892 Indian businesses have started here.