Comparison of Thailand's top three e-wallets: TrueMoney vs Rabbit Line Pay vs AirPay

With the popularity of mobile payments, the e-wallet market in Thailand has seen rapid growth. TrueMoney, Rabbit Line Pay and AirPay are currently the three most popular e-payment platforms in the country, and each of them has different features and advantages. In this article, we will compare these three e-wallets in detail from various angles to help users choose the most suitable payment tool for themselves.

1. TrueMoney: a comprehensive payment platform with broad coverage

1.1 Background and Market Share

TrueMoney is operated by Ascend Money (Ant Group shareholding) and is one of the most widely used e-wallets in Thailand. It not only supports online payments, but also provides a variety of financial services such as offline top-ups, money transfers and bill payments.

1.2 Main functions

• scanning code payment (computing): Supported for use at 7-Eleven, Lotus's and other retail shops.
• Cross-border remittances: Transfers can be made to Southeast Asian countries such as Cambodia and Myanmar.
• Payment of utility bills: Electricity, water and telephone bills can be paid directly through the app.
• cash recharge: Cash top-ups can be made at over 100,000 outlets nationwide (e.g. 7-Eleven).

1.3 Analysis of advantages and disadvantages

✅Advantages:

• Wide range of coverage, especially for unbanked users.
• Offers a wide range of lifestyle bill payment services.

❌ Drawbacks:

• The App interface is relatively complex and newcomers may need time to get used to it.

2. Rabbit Line Pay: A convenient option for socialising + payments

2.1 Background and Market Share

Launched by Line Thailand, Rabbit Line Pay relies on Line's large user base (Line has over 50 million active users in Thailand), making it one of the favourite mobile payment methods among young people.

2.2 Main functions

• social integration: Bind directly to your Line account for quick transfers between friends.
• BTS Transport Card Integration: Rabbit Card can be used to pay for travelling on Bangkok's BTS light rail system.

• Merchant Offers: Partnering with a wide range of food and beverage and retail brands to offer exclusive discounts and cashback campaigns.
• online payment: Supports payment for e-commerce platforms (e.g. Lazada, Shopee) and services within the Line ecosystem.

2.3 Analysis of advantages and disadvantages

✅Advantages:

• Strong social attributes, suitable for Line high-frequency users;
• BTS transport card integration is convenient for commuters;
• Limited time promotions are often offered.

❌ Drawbacks:

• Dependent on Line ecosystem, limited access for non-Line users;
• Offline coverage of merchants is less than TrueMoney.

3. AirPay: a representative of bank-based e-wallets

3.1 Background and Market Share

Developed by Thailand's Sinkiang Bank (SCB), AirPay focuses on security and banking-grade services for a user base accustomed to traditional financial institutions.

3.2 Main functions

• Seamless linking of bank accounts: Support for instant transfers from SCB and other co-operative banks;
• QR code payment: Widely accepted at FamilyMart, Big C and other supermarket chains;