Pinterest for Business: interesting tips for business marketing:- www.deekpay.com

In today's society, social media exists in all shapes and sizes; Facebook focuses on building relationships, Instagram is dedicated to sharing ideas, Twitter is concerned with spreading news, and YouTube is a platform for videos. But Pinterest is different, inspiring people with great ideas in the form of images, GIFs and videos. The web and mobile app is a visual platform that allows businesses to set up virtual storefronts designed to promote their company's work.

Learn about Pinterest for Business

Pinterest was born in March 2010, co-founded by Evan Sharp, Paul Sciarra and Ben Silbermann. Like all unique startups, Pinterest went through tough times! Initially, the founders and some programmers operated out of a small flat until 2011. At the time, some major publishers even turned down offers to meet with the founders to discuss the business. But over time, the visual discovery platform - Pinterest - has evolved.

Pinterest co-founders (left to right): Evan Sharp, Paul Sciarra and Ben Silbermann

Nine months after its launch, Pinterest has 10,000 users, with whom Silbermann personally communicates his good wishes. The app was also named one of Time magazine's "Top 50 Best Websites of 2011". Over time, the size of the Pinterest community (aka "Pinners") has grown, which has ultimately inspired marketers to incorporate the platform into their marketing strategies. Here are some Pinterest stats to watch:

The platform now has nearly 175 billion Pins

60%'s Pinners Use Pinterest as Inspiration for Purchases

Pinners at 72% say Pinterest inspired them to shop when they weren't looking for anything!

Pinners at 55% say they use Pinterest to find and discover products!

Key terms in Pinterest:

Pins: images uploaded on Pinterest

Boards: Folders for sorting Pins

Pinner: Pinterest user

Repin: Share other people's Pins by saving them to your own Boards!

Followers: Follow your Pinterest users for inspiration!

Following: Pinterest Users You Follow for Inspiration

Feeds: the pins you see on your dashboard after logging in

Pinterest Official Profile

How do I use Pinterest for Business?

Sign up or upgrade to Pinterest Business

Fill in all necessary business details - profile picture, biography, website URL, etc.

Choose your interests (art, dance, writing, science, quotes, music, modelling, etc.)

Create Boards and add related Pins, descriptions, and links to redirects

Benefits of Pinterest for Business

If the question "Why should I add Pinterest for Business to my marketing strategy?" comes to mind, here are the key benefits of Pinterest. Here's our list of key benefits of Pinterest for you:

Free: You can easily create and manage your own Pinterest Business account for free. Just follow the "how-to" steps above.

Visual Communication: In our busy lives, a picture is worth a thousand words! Pinterest communicates with its audience in a direct, immediate and creative way.

Extremely Inspiring: 60% Pinners use Pinterest as a source of inspiration for their purchases Pinterest is a source of inspiration for DIY artists, craft and art enthusiasts, writers, designers, stylists, shoppers, and many other professionals.

Very Decisive: Pinterest helps people in 90% decide what to buy. This means that Pinterest is seen as an important decision-making influence before any purchase decision is made.

Website redirection: a super benefit for any business that wants to direct people directly to a website. pinterest does this! Thus boosting your website traffic and brand awareness.

Common Interests: all social media platforms by default have a global, blended audience. pinterest specifically brings together these blended audiences with common interests to find inspiration.

Running Ads: This is optional. You can pay to "promote" a Pins that are your best performing Pins on your Pinterest Business account, and Pinterest records show that for every $1 spent on ads, $2 in profit is generated. Note: The Ads feature is currently available in select countries (limited audience targeting), so the currency of the ad spend will be listed and accepted accordingly (foreign currency ad spend is higher).

Follow people: Follow and interact with relevant Pinners to gain visibility, follow back and more Repins. this helps your business promote organically and form a strong base on the platform.

Although Pinterest is a very easy to use and manage application, as a business owner or marketer, it is crucial to understand some of the marketing strategies that work very well on the business version of Pinterest. Here are some strategies that can make the content you post on Pinterest go viral:

1. Make your Pinterest business profile engaging

What makes up an appealing Pinterest business profile? Aside from images and descriptions, you need to make sure that your profile theme matches what you're selling. Your Pinterest for Business profile needs to be diverse so that all kinds of people can find something they like!

For example, if your business revolves around selling traditional Indian clothing, you can choose a specific colour (pink, green, purple, etc.) or a specific pattern (dresses, sarees, lehengas, etc.) as your theme. You can also use festive themes as inspiration for your post (Diwali, New Year, Christmas, etc.).

2. Publishing creative images

Since Pinterest is a visual platform, you can't afford to make mistakes on the main essence of the app. It is important to keep the profile picture relevant or recognisable to the topic. For example, if you are a company, you can use your company logo as your profile picture because people recognise it well. However, if you are a personal blogger, artist, etc., you can upload a photo of yourself as the profile picture because people are more likely to relate to it.

When it comes to regular Pinterest Pins, make sure your images or videos are high resolution, well shot and real images. You can repin other people's Pins, get images from other sources, take your own images, edit them and post them on your Pinterest Business account. However, always remember to give proper image credit when referencing external images.

PayUmoney's Pinterest Business Profile

3. Adding a compelling profile/description

Yes, pictures can convey a lot of information! Here's a hypothetical scenario: you're an interior designer who mainly posts Pins about places you travel to (maybe because your job requires travelling, it's your hobby or you're naturally inspired by interior design, etc.). People may mistake you for a keen traveller or photographer rather than an interior designer. Adding a relevant description is to give people the right idea of what to expect from you or your career. Never skip your profile.

4. Redirection to the website

The fourth key aspect of Pinterest marketing is adding appropriate links to your business version of your profile. This is because when people browse your profile, they need to get to know you better and that is when they may want to look at your website. In addition, having a website shows that you are very professional in what you do.

5. Add rich pins, widgets and plug-ins

Rich Pins: These Pins are more informative than regular Pins. They give more context to your pins or ideas by displaying additional information when clicked or opened. Rich Pins are a free feature of Pinterest and are definitely worth using!

Rich Pins for PayUmoney

Widgets: you can add Pinterest widgets directly to your website or blog so that when people browse your content in those places, they can check out your Pinterest for Business profile for more proof of your work.

Plugins: Once you install or make Pinterest plugins available for your Pinterest Business Edition profile, you allow your audience to instantly purchase the products they are looking for or highly inspired by. This satisfies their desire to buy and your desire to sell.

Image credit: Pinterest

6. Pinterest for content distribution

If you're a blogger like me, you can make the most of Pinterest to promote your posts or blog. Post thumbnails, GIFs or videos of your posts and link them to your blog. This will help you increase organic traffic and readers.

PayUmoney's content distribution

7. Optimal time of release

Because Pinterest for Business is a global platform, there are no standard posting or search times. However, these times and dates will vary depending on the location of Pinners and businesses. In India:

Best time to post: 2pm - 4pm

Best release date: Saturday

Pinterest Business Edition Analysis

When striving for good results, you should know how well your Pinterest Business Edition marketing strategies and campaigns are performing. Here are some noteworthy analyses:

Displayed: the number of times your Pins have been viewed

Hits: the number of hits your pins have received

Demographics: the types of people you come into contact with based on location, gender, etc.

Interests: DIY Crafts or travelling? Beauty tips or science facts? Gauge what your audience is interested in

Are you already using Pinterest for your business?

It takes time before success knocks on your door, and it takes time to build a strong brand identity on Pinterest for Business. However, here's the thing about this platform: it's creative, visual and always highly engaging. So, discard all doubts about Pinterest for Business and start posting your content for marketing now to generate high flying sales for your business!

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