The Ultimate Guide to Using Instagram Hashtags for Businesses 2023: - www.deekpay.com

The correct use of Instagram hashtags is crucial to the success of the social media promotion of a post or short video. Good hashtags are effective for individuals or businesses looking to boost and expand their social media presence. Using hashtags properly can help you attract the right audience and create an impactful experience.

However, using them in the wrong way can have the opposite effect - from annoying potential followers to being blocked by them. Hashtags must be used with some thought and strategy. This article will help you fully understand and tap into the potential of Instagram hashtags in 2023.

What is the importance of Instagram hashtags?

Hashtags are made up of letters, numbers, special characters and even emoticons preceded by the "#" symbol. They are used to make content more discoverable to a specific target audience. Since hashtags are usually clickable, they allow the audience to interact with the post with the specific hashtag.

This is an invaluable tool for individuals or businesses looking to expand their reach. When using Instagram post hashtags appropriately, your post will appear on the page for that particular hashtag.The same is true for hashtags for short Instagram videos. Additionally, if a hashtag is used in a story, it will be included in the story with the relevant hashtag and displayed on the hashtag page. Thus, you can choose to follow specific hashtags to reach specific content. Use the popular Instagram hashtags 2023 to get maximum attention.

What are the types of Instagram hashtags?

Hashtags target specific communities, so using them strategically can help you reach a specific audience.Instagram hashtags come in a variety of types and can be broadly categorised as follows:

- Hashtags for specific services or products: hashtags for Instagram posts or short videos often use specific keywords to accurately describe the service or product being showcased.

- Vertical Hashtags: certain Instagram hashtags are more specific and fit the context of a specific industry, such as travel blogs, food blogs, etc.

- Hashtags created by the Instagram community: considering that Instagram is a social platform and interactions within the community are common, hashtags native to the app are often seen.

- Festive seasonal labelling: during festivals such as Diwali, Christmas or Ramadan, it's vital to make sure your message is accurate.

- Geographical hashtags: it's a good idea to include geographical Instagram hashtags in your posts to tell followers where you are at the time.

- Popular acronym hashtags: acronyms are a great way to connect with your audience. Common acronym hashtags include #OOTD (wear it today), #TBT (nostalgia), #YOLO (live in the moment), and more.

concluding remarks

By now, you've probably realised that hashtags can contain anything as long as it's preceded by "#". Therefore, it's important to not only use Instagram hashtags strategically, but also creatively when reaching out to your audience. This helps to differentiate between an Instagram post that users skim over and one that engages your audience.

common problems

- Are there other places to use hashtags besides posts or short videos? In addition to posts or short videos, you have the option to use hashtags in Instagram stories. There is an Instagram story icon in the top left corner of the tab, click on it to see the story with that hashtag.

- How many hashtags can I use? You can use up to 30 hashtags in an Instagram post/short video and 10 in a story. This is the limit set by Instagram. However, there is no "right" number of hashtags, it's the creativity and the message that counts.

- How do I know which hashtags are working and which aren't? If you're using an Instagram business account, post insights is an available feature. This can be a great tool to understand the impact your hashtags are having.