Five strategies to optimise your e-commerce website processes:- www.deekpay.com

Ensuring that customers complete the shopping process is the biggest challenge facing e-commerce websites. According to Google's First Impressions report, users make a judgement about your website in 1/50th of a second. In this very short period of time, users will rate your website. If the website is cluttered and lacks clear call-to-action buttons, users may choose to leave. Therefore, avoiding any visual complexity is crucial for your website.

In order to keep your e-commerce website up-to-date, you need to integrate specific features that will engage users and drive sales. Here are some simple tips that can help you improve your website's communication:

1. Easy search options

Your website should be optimised to be easily navigated by visitors and crawled by search engines. Search options should be able to categorise all listed products/services and display results immediately. Don't forget to submit a sitemap, which helps search engines to better optimise your site.

2. Value proposition

Always think about what makes your website better than hundreds of other competitors. Create products and services that incorporate a value proposition that makes your brand stand out. You need to show your customers why you are the best choice.

3. Comparison of products

Users on the site should be able to compare different products. This comparison can be based on factors such as price, ratings, and brand. Optimise all products and make sure they are clearly visible on the website.

4. Responsive web design

Make all web pages responsive to render best on different screen sizes. Your e-commerce website should look great on a variety of devices such as mobile phones, tablets, desktop computers and more.

5. Website merchandising

Always group products and services based on user intent. Optimise different categories to enhance user experience. For example, if your website sells footwear, create categories for sports shoes, casual shoes, leather shoes, etc.

6. Leveraging social media connections

Social media is the most effective way to reach your customers. It increases the reach, visibility and sales of your online business. With a large user base, easy-to-navigate interface and reasonable cost, social media helps your online business reach millions of users.

Social media marketing helps your online business connect with your most important users. Today, social channels like Facebook, Twitter and LinkedIn are converting millions of businesses.

A website with a clear value proposition and user experience leads to instant conversions. It all starts with clear design, functionality and messaging, and strong call-to-action buttons.

Also, read our blog post on How to Make Your Brand Communications More Impactful.