Online Business Launch Checklist:- www.deekpay.com

The e-commerce market in India is expected to exceed Rs 2 lakh crore in 2016 with the rapid growth of online commerce. People can now buy everything from groceries to clothing online without leaving their homes.

What does this mean for your business? By deciding to open an online business, you'll be able to tap into those huge sums of money and put your business in front of the eyes of consumers who shop online.

Clearly, you made the right decision to open an online business. Let's get started.

Developing an e-commerce plan

The best way to launch an online business is to develop a plan, similar to your business plan but more focused on e-commerce. Your plan should meet the business objectives and address the core structure of the main department. It should consider the following important factors:

- Your products/services

- Your target audience

- Your Income Model

- Your partners

Determine the structure of the site

Think of your home page as the front door of your home and start thinking about it from there. How will you display your products? What information will you provide? How will you provide customer service? Most importantly, what is your business domain name.

Design and content are key factors in the success of your website. Create your vision for the overall navigation and presentation of the site. Keep your website structure simple and responsive.

Choosing a Payment Partner

No matter what you sell, customers expect you to provide a hassle-free payment experience. Choose a payment partner that not only simplifies the buying process for your customers, but also offers superior transaction security.

Simplify the payment process as much as possible. Offer your customers the convenience of multiple payment options. You can choose PayU as your payment processing partner as we at PayU are committed to simplifying your payment process with the best payment solutions in online, offline and mobile.

Choose a logistics partner:

Consider distribution and timeliness as important factors when choosing a logistics partner. Without researching the pros and cons of a logistics partner, you may face high shipping and handling costs, which can affect overall revenue plans. Improper packaging and delayed delivery may also lead to customer dissatisfaction.

Developing a marketing plan

Even with a thoughtful website structure, quality design and creative content, these won't add value to your business if you don't have a marketing plan in place. You need to attract potential visitors to your website.

Marketing opens up a range of opportunities to increase your reach, visibility, brand awareness and sales. With a large customer base, easy-to-navigate interfaces and reasonable costs, marketing channels such as Facebook, Twitter and Google can help your business reach its full potential. All while ensuring that your budget is invested wisely in targeting specific age, location and interest groups.

Creating a Knowledge Base

Seconds. That's how long you have to get your message across to your customers and stop them from leaving your website. A screenshot should capture the essence of your business goals, products and services. Your product may be the best, but you need to communicate the competitive advantage to your customers in as clear and simple a way as possible.

formulating policies

Options like return guarantee, easy returns and social media sharing will further enhance customer loyalty. Therefore, the overall shopping experience is enhanced by setting policies and keeping customers well informed about them.

Also read Best Practices for Enhancing Your Ecommerce Website. Follow the PayU Knowledge Platform for more insights and case studies.