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The sales process is about getting to know your prospects and building relationships. In fact, social media can help you do this quickly.

The buying process has shifted from desire to a personalised experience that customers create for themselves. In short, intent and discovery are closely linked. The challenge is to be present in and around the customer at all times.

Sellers are now realising that they can interact directly and more personally with their customers on social media and WhatsApp. Here are four reasons why small businesses should integrate social media into their sales process:

1. Social media is free: The major social media platforms with the widest user base (e.g., Facebook, Instagram and Twitter) are free. You can take advantage of the best services and features for free. It takes less than 5 minutes to create an account on these channels!

2. Your customers are here: Regardless of age group, ethnicity and demographic, one basic fact is that social media is for everyone. People from different fields, backgrounds and professions have access to all major social media channels. Therefore, it's easier to reach your target audience. It's easier to pinpoint your targeting with specific ads on Facebook!

3. The most personalised touchpoints for users: Since social media is open and free, it is one of the best channels to engage directly with your customers and attract an audience. You can organise multiple contests or launch some interactive driven campaigns. User-generated content is highly engaging. Keep experimenting and see what works best for your brand.

4. Free branding: As mentioned in the first point, social media is free in most cases. There are countless free benefits available to your brand. With the right strategy, social media can do wonders for your brand.

Want to learn more about social media and the latest trends? Or want to get the best marketing tips and hints? Read now about the top social media marketing tips for your business.

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