Online Business B2B Lead Generation Guide - Getting Started for Beginners:- www.deekpay.com

What is B2B lead generation?

A lead is basically a consumer who voluntarily shows interest in the products or services of a particular business. The process of attracting these prospects to your business using various smart marketing techniques is known as lead generation. In the B2B lead generation process, your prospects or consumers are other businesses that you need to attract.

For example, you specialise in corporate gifting and gift wrapping. You've built a website and social media platforms for this purpose. Now, with your online presence in full swing, you need to make other businesses aware of your presence, attract customers and make sales. In order for this process to run smoothly, you first need to generate quality leads! Before diving into the mechanics of B2B (business-to-business) lead generation, get your online business on track by following these four key elements of a successful online business!

A new report compiled by a leading marketing website reveals that more than 63% marketers find steady lead generation to be a major challenge.

B2B Lead Generation: Super Tips

In the above corporate gifts business example, the best way to generate leads is:

Place an "Order Now" or "Learn More" form in the relevant place on the website.

Collect all necessary consumer information - name, email address, contact details, address, etc. (Find out what data different businesses need to collect in the following sections)

Once a high-interest consumer submits their information through the form, they are your "prospect".

Now you can contact them directly. Send curated content such as engaging industry newsletters, product updates and more.

Remember: consumers who voluntarily sign up will not push your emails into spam. They need your services, so you need to reinforce their needs with good nurturing!

Broadly speaking, there are two effective approaches to lead generation:

1. Traditional methods: customer referrals, magazine/newspaper advertisements, telemarketing, events, etc.

2. Non-traditional methods: search engine results, social media, digital marketing, etc.

However, you can't award the winning trophy to any of them, as they all play an important role in generating more leads.

Do you need B2B lead generation?

67%'s B2B marketers say they have seen at least 10%'s sales opportunities grow through lead generation.

Yes, you need to! One of the biggest secrets to a successful business is new lead generation. Consumers visit your website or blog because they have a need and search deeper. They've done their part! Now, it's your job to convert those consumers into customers through the implementation of the proper marketing strategies. If you fail to target the right audience at the right time, then all your efforts to build your brand will be in vain. Therefore, lead capture is an important step in the growth of your business.

7 Effective B2B Lead Generation Techniques

1. Writing blogs and e-books: Choose diverse topics to write about. For example, if you're a fintech company or a payments company such as PayUmoney, you can write about a variety of digital marketing trends and strategies, not just payments. This allows you to target a wide range of audiences who not only own businesses and need payment solutions, but also want to market their businesses better. Additionally, you can create useful eBooks for better appeal.

2. Use of social media: Social media, on the other hand, is the modern-day bullet! Plan quality events on Facebook, Twitter, Instagram. Boost these campaigns if necessary, or you can go the completely organic route. Provide relevant action buttons or commands. You can also run competitions on social media channels.

3. Create effective CTAs: CTAs are "calls to action" that redirect your audience to the right URL or window.

4. Add relevant pop-ups: Pop-ups are used to collect direct leads. You can use various types of pop-ups on your website: Exit Intent, Interstitial, Banner, Side Push, etc. Typically, websites use Interstitial pop-ups located in the centre of the page to attract attention. Banners are also useful. Choose the popup style as needed.

Side pop-up window

Tip: You can also add a fixed subscribe button at the bottom of the page

Web Banner

5. Post-scroll slide requests: As the name suggests, this is one of the easiest ways to generate leads. Slide a "subscribe" request after someone scrolls the entire page X%. According to research, sliding after 80% of page scrolling yields the best results.

Tip: Use SumoMe to track heat maps and target them by audience!

6. Add Sidebar: The sidebar is one of the best places to add a subscription form. With just an attractive subscription box on the sidebar, you can easily attract a large number of visitors. Ask them to click on the relevant CTA to subscribe to your blog or newsletter.

7. Launch a dedicated login page: reserve a dedicated area for a subscribe button throughout your website or blog. Here, provide some content that attracts visitors and design it aesthetically.

In addition to the above methods, you can also run competitions and use videos and games for effective B2B lead generation.

Prospect Information Capture

Now that you will have implemented the above methods to make the most of your lead generation efforts, the most important factor is the type of information captured. The information captured during the B2B lead generation process is then used to deliver further marketing and business communications such as emails, newsletters, offers, etc. You primarily need to capture:

name and surname

Email ID

contact details

(a person's) age

distinguishing between the sexes

careers

Website details or URL

Other specific information (car, type of business, property owned, etc.)

You can choose any one or combination of the above information to capture depending on your industry type. Businesses primarily request basic information: name, email, and contact information.

Best B2B Lead Generation Tools

FieldBloom: FieldBloom is an all-in-one customer feedback form creation tool. Create beautiful survey, CRM and lead forms to improve your B2B lead generation.

Sumo: Sumo is one of the most popular tools, offering a variety of features such as creating pop-ups, welcome pages, social sharing bars and heatmaps.

Instapage: Instapage integrates with popular marketing and customer relationship management (CRM) platforms such as MailChimp and Hubspot. It offers drag-and-drop login page creation as well as heat maps.

Vyper: Vyper is a tool for creating viral contests. It allows you to make the most of your creativity by adding actions such as filling out forms and asking customers to follow social media profiles.

Learn the top 41 B2B lead generation tools you can use right now to boost your online business.

Once you understand the idea of B2B lead generation, just follow these simple steps:

Provide effective CTAs

Design engaging login pages and emails

Make the most of your social media

Allow your sales team to implement your campaign in the best way possible! Remember, the more you tweak and experiment with your B2B lead generation ideas, the higher the likelihood of attracting new prospects.

Along with all the marketing efforts for your business, it's also a good idea to set up an all-inclusive payment solution. Sign up for PayUmoney now to enjoy the best payment gateway experience and grow your business with ease!

Recommended Reading

How to Build a Successful Lead Generation Form

Leading digital marketing strategies for your business