Exhaustive Google My Merchant Guide:- www.deekpay.com

The epidemic has dealt a major blow to almost all types of businesses, isolating them from their customers; however, it is the "Internet", or more accurately, the ability to reach customers digitally, that has helped these businesses to survive. I believe this epidemic has taught us the true potential of the digital ecosystem, even in our daily lives. In light of this, it is becoming critical for businesses to have a digital presence. Especially if you are a small business, taking advantage of the Google My Business opportunity is one way to do so.

Let me provide you with a complete Google My Merchant Guide to help you spread your business name across the internet and attract your target audience.

What is Google My Merchant?

Google My Merchant is a free and convenient tool for businesses and organisations to manage their online presence in the Google ecosystem. With this tool, you can share all the necessary information with your customers, making it easy for them to contact you and learn about your services.

Why do you need to Google my merchant account?

The answer to this question is very simple and I am sure you as a customer can easily understand it. Let's say you, as a customer, might be looking for a shop, such as a cake shop, and if you don't know exactly where it is, wouldn't you first think of "searching on Google"?

So again, your customers are likely to be searching for your business on Google, not just the location. They will also want to know your contact numbers, photos, website links, reviews from other customers, and other information that you can easily provide through Google My Business.

How do I set up Google My Merchant?

Follow these simple steps to create your Google My Merchant profile.

Google My Merchant Registration

Visit www.google.com/business and sign in with your Google account. If you don't have an account, you can now create a new one by clicking here.

Tip - Register with your business email domain.

Add your business name

Enter your business name, and if nothing appears in the drop-down menu, select the "Add your business to Google" option to enter the appropriate category your business belongs to.

Enter your location

If you have a physical storefront, i.e. a brick and mortar shop, you can add the location of your shop, which will then be displayed on Google Maps so that customers can easily find you.

However, if you don't have a shop but offer your services in a specific area, you can mention your service area.

Fill in contact information and website address

Enter your business contact information and website address so customers can easily get in touch with you.

Complete and verify your business

After entering all other details, click Finish and you will then be asked to verify your business.

How to verify your business on Google?

Once your business account is set up, the next step is to Google My Merchant Verification.

Google may offer other options to verify your business, but most business owners will have to wait for a postcard with a verification code from Google.

When your postcard arrives

The first step is the same, i.e. log in to Google My Merchant, click on "Verify My Location" and enter the five-digit verification code given on your postcard.

Please note that Google My Merchant Verification may take a few days, during which time you can optimise your listing.

How to claim your business on Google?

If you want to claim an existing Google Business profile, you can use the following steps:

Sign in to your Google My Business account. Search for your business by entering the business name and address, then select it from the search results and follow the given steps to verify as an owner. Search for your business in Google Search and click "Own this business?" Or search for your business on Google Maps and click "Claim this business" under Business Information.

How do I add multiple locations on Google My Business?

If you are setting up a new shop or want to add another location after creating a new profile, follow these steps.

On the right side of your Google My Business dashboard, click the Add Location button. Enter your business name and click Create a new business with this name. Fill out the form and request verification.

You can also go to Google Maps and place a marker on the new location. Then, in the menu on the left, click on "Add Missing Location". Fill out the form and click "Claim this business".

Can you do all of these steps using the Google My Merchant app?

The answer is yes! Most of the steps recommended in this post can be done by using the Google My Merchant app.

How to Optimise Your Google My Merchant Profile

Improve your personal data

The more information you provide in your Google My Merchant profile, the more comprehensively your customers will learn about your business, which will make it easier to earn their trust.

Add attractive photos

Posting eye catching images is a silent way of attracting and it can be used as an advertising tool to show your customers what you have to offer.

Continuously updated with the latest news, promotions, etc.

You can tell your customers about current special offers, promotions, happy hours, etc., which will entice many of them to take advantage of these offers.

Manage your reviews

Encourage your customers to add their reviews; this will help you better understand your customers' needs, and having positive reviews will attract more customers to your business.

Using Google Analytics

Google Analytics is used to track business performance and gather visitor insights. You can track how many people search for your business over the phone, click on your photos, visit your website and more. By knowing which keywords, images and actions are most popular, you can adjust your profile.

Simplify payments with PayU

Providing customers with the right payment options is critical for businesses. If customers have to look for alternative payment methods other than their preferred payment method, they may experience an unpleasant experience. Platforms like PayU are a one-stop solution for all payment needs, offering over 100 payment options that are easy to use and completely secure. Having a Google Business profile will greatly enhance your business. Your customers can easily contact you with exactly what they need to become your potential customers. Learn more about PayU today.