Top 5 Tips for Website Revamping the Right Way : UPI Wake Up India

The basic goal of website revamping is to attract a lot of traffic. This traffic is closely related to the approach and effort you put into the process. Don't be afraid to make major changes, but make sure that they are based on an in-depth analysis of your market.

Most importantly, a website revamp provides an exciting opportunity to set new goals for your online business. This could be a new product launch, a tweak to an existing product line or a new brand communication. All you need to do is focus on effectively meeting your customers' needs.

What does this mean for your online business? In addition to generating traffic, you need to get readers to perform a number of actions through your site, including:

Read your content

Subscribe to your newsletter

Share your content

Interact with your website

Fill out the lead form

Completion of sales

Overall, this establishes your brand as the new authority. A website revamp is an advantage because it allows you to see the missing parts of your existing market and through it you can successfully fill those gaps.

Here are the top five tips you can focus on when revamping your website:

1. Consideration of user needs

Always consider your users when revamping your website. Observe how users interact with the marketplace, how their buying habits are changing, and what your competitors have planned. These exercises will help you identify the changes you need to make to your existing website.

Your users are in the best position to understand what works for your online business. Let them know your value proposition and your advantages over your competitors.

2. Considering the mobile experience

Given the widespread popularity of mobile devices, you need to ensure that you provide users with a great mobile experience. Mobile optimisation helps users to easily navigate, select and purchase products directly from their mobile phones. This is a smart move as users are increasingly interacting with hundreds of online businesses through their smartphones.

At the same time, adjust your website to automatically adapt to different screen sizes. On the other hand, dynamic services ensure that users see the most relevant information first.

3. Search engine optimisation

When revamping your website, make sure you consider all major SEO aspects. Neglecting this could seriously jeopardise the link authority and rankings you have built up over time. If you want to move pages to new URLs, then you must ensure that the correct crawling process is followed.

Crawl your site using a crawler tool that will help you get a list of every URL it finds. You can also use these tools to find a list of title tags, canonical links, meta tags, etc. Make sure you redirect each page to the appropriate new URL.

4. Pursuing excellence

Always focus on why your website is better than your competitors. Tell users what makes your site unique, valuable and engaging. Incorporate a distinctive experience.

Always ask yourself:

What do users need?

How do I meet these needs?

How can I offer a better product/service than my competitors?

5. Systematic design

Carefully design your website and present your content in the best possible way. Overall, it should leave an impressive first impression. While content is important, users will make a quick judgement on your site just by looking at the design before consuming the content.

Keep all design elements consistent, as they help new visitors easily understand the purpose of your website's existence. Also, read our blog post, "Five Ways to Simplify Your Ecommerce Website." Follow the PayUmoney Knowledge Platform and revamp your website like a leader.