PayKun Payment Gateway: How to attract the right talent to your organisation?

Franklin D. Roosevelt, who led the United States during World War II, once said, "I am not the smartest man in the world, but I sure am good at picking smart colleagues." Because of this, entrepreneurs, especially startup founders, are always committed to finding the best talent. It's no wonder that finding and recruiting top talent has become a competitive challenge, a task made worse by the presence of large companies. By choosing smart colleagues, your startup's chances of success will increase dramatically.

Organisations have the option of hiring a talent agency or finding the right candidates themselves. Both employers and talent acquisition agencies must adopt strategies to ensure they continue to attract talent. Here are suggestions on how to do this:

Role Definition

The job description is an important part of any recruitment campaign as it tries to attract the right job applications. You must be clear about the work you want your colleagues to do. To do this, define the position and map the skills, behaviours and qualifications required.

Create engaging video content

A well-run recruitment process is the foundation, but there's more you can do to attract the right candidates. Video content is more engaging than any other type of content. The visual appeal of a company video can be more effective in convincing candidates to join. Find out what makes your workplace unique. Determine what it is that makes you join as an employee. This could be corporate culture, work-life balance, flexibility and innovation, or other factors.

Use of social media

Recruitment campaigns through traditional methods can be costly due to their limited reach. But more and more people are focusing on branding and social media pages. Professional and personal social networking platforms are low-cost ways to search for talent. In addition, social networks provide insights into a candidate's personality and expertise.

Provide opportunities for growth

When choosing between your startup and a global business, the choice may seem obvious to some. You must make that choice less obvious by highlighting the opportunities you offer. If your company is on the path to sustainable success, it will be much easier to convince candidates to join your organisation. At the same time, show them the career paths and professional growth opportunities your company offers.

Provision of internship programmes

Fresh graduates and students may lack experience, but they have the latest skills and enthusiasm. You can contact top organisations and attend university job fairs to find the right talent.

Creating a flexible environment

Highlight all possible aspects of autonomy and flexibility offered by the role. Demonstrate opportunities for skills enhancement, learning and innovation. Also demonstrate how the job has led to a more balanced and fulfilling life for them.

reach a verdict

Getting the right people in the right positions will smooth the growth trajectory of your startup. So, go all out to attract talent that fits your defined role and can help you build the right culture. After all, you can go fast if you go it alone, but you can go farther if you go it together.

Extended reading: Second Chances - Bringing Talented Women Back into the Workplace

Frequently Asked Questions

How startups are impacting hiring in India Earlier this year, the President of India said that India's startup ecosystem has created over 600,000 jobs. Hiring activity is expected to continue, especially among unicorns, with the IT sector leading the trend. What should startups avoid while hiring? Startups must avoid issues such as mismatched expectations, poor work-life balance and fatigue, as well as unpredictable job security and career progression.