Thailand Payment Platform Market Share Ranking (Latest Version)

Below are the market share rankings and analyses of major payment platforms in Thailand (based on the latest data and industry trends):

1. Locally led payment platforms

• PromptPay

  • market share: >50% (Instant Transfer System promoted by the Government)
  • specificities:: Promoted by the Bank of Thailand, enabling free money transfers via mobile phone/ID numbers, covering over 50 million bank accounts.

• TrueMoney Wallet

  • market share:: ~30% (first in the field of electronic purse)
  • specificities: Under Ascend Money, it supports code payment, bill payment, and cross-border remittance (e.g., connecting to Alipay).

• Rabbit LINE Pay (formerly LINE Pay)

  • market share: ~15%
  • specificities: Relying on the LINE social ecosystem, it is suitable for young users to spend money online.

2. International payment platforms

• Alipay & WeChat Pay

  • Total market share:: ~10% (mainly serving Chinese tourists and Chinese merchants)
    Co-operators: interface with local banks (e.g. Kasikorn).

• Credit/debit cards (Visa/Mastercard)
  Common in high-end hotels and shopping malls, but less popular than e-wallets.

3. Other competitors

• ShopeePay (under the Sea Group).
  Fast growing and dependent on Shopee e-commerce scene.
• GrabPay:
  Internet car rental scenarios are the main focus, gradually expanding to takeaway payments.

Key trends

1. Cashlessness accelerates: PromptPay and TrueMoney dominate everyday micro-transactions.
2. Social + Payment Integration: Rabbit LINE Pay steals the show through social stickiness.

If specific data sources or segmentation analyses (e.g. e-commerce POS) are required, further clarification can be added!

In-depth analysis of the Thai payment platform market (continued)

4. Difference in market share of segmentation scenarios

Payment method preferences in Thailand vary by spending scenario:

1. Offline retail & street vendors

   • PromptPay (code scanning/mobile number transfer): Highest coverage, especially popular among small merchants.
   • TrueMoney Wallet / Rabbit LINE Pay: Commonly found in night markets and convenience stores, it supports quick code scanning.

2. E-commerce platforms (e.g. Lazada, Shopee)

   • bank transfer + PromptPay: still dominant (~40%).
   • electronic wallet (e.g. for money): ShopeePay is growing rapidly (30%+ of Shopee transactions) and Alipay/WeChat Pay has a high share of cross-border goods.

3. Bill Payment & Public Services

   • TrueMoney leads the pack (utility bills, phone top-ups, etc.), followed by BankApp and PromptPay.

5. Dynamics of the competitive landscape

• Government promotes a cashless society: PromptPay further penetrates rural areas through its subsidy policy.
• Foreign and local co-operation:
  • Alipay+ (Ant Group) expands merchant network with local banks; Grab expands financial ecosystem with OCBC co-branded card.
• Emerging Player Challenges:
  TikTok's payment integration could replicate Shopee's "social e-commerce + e-wallet" model.

6. Key data on user behaviour (Reference to 2023 report)

Note: Generation Z relies more on socially connected payments (e.g. LINE Pay), while middle-aged people favour direct bank transfers.

Forecast of future trends

1. Super App Integration for Payments: Grab, Line and others will further integrate travel/takeaway/financial services.
2. The Rise of BNPL Buy Now Pay Later: Atome, Kredivo are growing fast in younger age groups (~50% annually).

If you need details of a company's business model or an analysis of policy implications, go ahead and expand!