Vietnam Payment Integration Guide (for Lazada, Shopee)

Vietnam Payment Integration Guide

1. Overview of the Vietnamese payments market

Vietnam is one of the fastest growing digital economies in Southeast Asia, and the e-payments market is expanding rapidly:

  • Mobile payment users exceed 36 million
  • QR Code Payment Transaction Volume Growth Rate Exceeds 100% Annually
  • Cash still dominates (~80%), but digital payment penetration is increasing rapidly

2. Mainstream local payment methods

a) MoMo (market share approx. 50%)

  • Leading e-wallet with support for money transfers, bill payments, and scanner payments
  • API integration requires business registration and local bank account
  • Handling fee is approximately 1.5%-3% of the transaction amount

b) ZaloPay

  • Product of VNG Group, deeply integrated with Zalo social platform
  • Well-documented APIs, support for Web and App integration

3. Mainstream local payment methods (continued)

c) ViettelPay

  • Payment solutions under Viettel, Vietnam's largest telecoms operator
  • Advantageous in covering a wide range of offline outlets across the country
  • Particularly suitable for phone bill recharge, utility bill payment and other scenarios
  • API integration requires proof of business registration and cooperation agreement

d) VNPAY (market share ~25%)

  • Payment gateway supported by the Banking Union, connecting more than 40 local banks
  • Supports internet banking transfer, QR code payment and POS terminals
  • SDK provides multi-language support (including Chinese documentation)
  • Transaction fee rate is usually 1.2%-2%

e) ShopeePay (formerly AirPay)