India introduces new rules for third party payments! !www.deekpay.com

## How will e-payment market giants react as new Indian regulations take aim at Google Pay? Recently, the Indian government pushed out new regulations to limit the market share of third-party payment companies, triggering strong dissatisfaction from Google and other giants, which caused widespread concern in the industry. Google payment by "limit flow": according to the financial news agency reported, India's national payment company announced that from January 1 next year, the use of its unified payment interface (UPI) system of third-party payment applications for the total number of transactions can not be more than the system's total transaction volume of 30%. this move means that Google payment, PhonePe The move means that Google Pay, PhonePe and other platforms will face serious challenges. Google cries foul: Sajith Sivanandan, head of India commerce at Google Pay, said the new rules will have an impact on hundreds of millions of users of the e-payment system and could affect the system's ability to attract more people to use it. What are the Indian government's intentions? Ram Rastogi, an e-payments strategy analyst and former executive at India's National Payments Corporation, believes there is a risk of too much market share concentration and the new regulations are designed to correct this. Facebook is also affected: It's worth noting that the new rules explicitly restrict "third-party payment institutions", and payment platforms like Paytm and Reliance Industries' Jio Payments Bank, which have digital banking licences, are exempt from the rules. In addition to Google and Walmart, Facebook, which has just been allowed to go live in India, will also be subject to this rule. Google faces multiple pressures: In addition to the latest dispute, Google is currently facing at least four antitrust investigations by the Indian government. The impact of the new rules on the Indian e-payment market remains to be seen, but it is foreseeable that this dispute will have a far-reaching impact on the future e-payment market landscape in India. What is of concern is whether this move by the Indian government will trigger other countries to follow suit and have a knock-on effect on the global e-payment market. Welcome to pay attention to learn more about cross-border payment information! WeChat exchange group: qiao070132 (note company + name + position + cross-border into the group) The following is a revised description of the article: 1. Removal of duplicated content: Deleted "Caixin News" and "National Payments Corporation of India", which appeared repeatedly in the original article. 2. Adjust the title: Use a more attractive title to emphasise the focus and impact of the event. 3. Adding analysis of viewpoints: Based on the original article, we have added analysis of the impact of the incident and future trends, so as to increase the depth of the article. 4. Add introductory phrases: Add introductory phrases at the beginning and end of the article to guide readers' attention and thinking. 5. Remove unnecessary information: Delete the unnecessary advertisement information in the original article to keep the article concise. 6. Adjust the expression of words: Adjust some statements to make them more fluent and natural. Note: The above suggestions are for reference only, you can make adjustments according to your own situation.