Replacing Google Play, Indian payments giant PhonePe launches zero-fee app shop www.deekpay.com

## Indian payments giant PhonePe challenges Google: developers in ecstasy as Indus AppStore comes on strong? Indian payment giant PhonePe officially launched its own app shop platform, Indus AppStore, on 23 September, pointing directly at Google Play Store, aiming to provide a more attractive platform for Indian developers. Indus AppStore promises to waive developer fees in the first year, and then only a nominal annual fee, but also does not charge any platform fees or in-app payment commissions, compared with Google Play Store commissions are often 15-30%, undoubtedly has a great attraction.Indus AppStore chief product officer and co-founder Akash Dongre said he hopes to provide developers with a more localised, easy to discover and engage alternative. Indus AppStore is tailored to the Indian market, supporting multiple local languages, third-party payments, phone number logins, and providing a "Launch Pad" area for new apps to improve visibility and search rankings. It also supports targeted release management, allowing developers to roll out updates to specific user groups, and provides AI-powered tools to monitor the app lifecycle. PhonePe also highlighted its partnerships with handset manufacturers and its India team that supports developers to address the issues of slow response times and unfriendly uptimes from Google. PhonePe's Indus AppStore is not the first app shop to challenge the Google Play Store, but with PhonePe's leading position in the Indian payments world, its continued expansion and strong financial resources, the Indus AppStore's future performance is something to look forward to. With 450 million registered users, PhonePe's massive user base will undoubtedly provide strong support for the Indus AppStore. Some industry commentators believe that the emergence of Indus AppStore will bring new vitality to the Indian application market, and may become a new "game changer". However, whether Indus AppStore can finally shake the dominance of Google Play Store remains to be tested by time. References: PhonePe official website: https://www.phonepe.com/press/phonepe-announces-the-launch-of-the-indus-appstore-developer-platform/ Indian Express: https://indianexpress.com/article/technology/tech-news-technology/phonepe-launches-indus-appstore-to-challenge- google-play-in-india-8952752/ TechCrunch: https://techcrunch.com/2023/09/22/phonepe-indus-appstore-walmart/ Extended Reading: The rise of PhonePe's parent company Flipkart Trends in India's digital economy Keywords: india, PhonePe, Indus AppStore, Google Play Store, app shops, developers, competition, digital economy Article source: [name of your self-publishing platform] Note: This is just an example article, you can further modify and improve it according to your style and target audience.