Jack Ma invested in the Indian version of "Alipay", entering the Indian market, and now has made hundreds of millions of dollars in profit www.deekpay.com

## The Rise of India's Version of Alipay: Jack Ma's International Layout and the Future of Alipay Text | The Owl on the Third Floor Edit | The Owl on the Third Floor Alipay, the payment app used by almost every Chinese, has brought great convenience to our lives. What's less well known is that overseas, there is also an app called "Alipay India" that is rapidly emerging, and the man behind it is Jack Ma, one of Asia's most influential figures. 1. Alipay: from domestic to global Alipay, as a subsidiary of Alibaba, has undergone a magnificent transformation from a small-scale internal project to a global financial giant since its birth in 2004. Initial stage: Alipay was initially just an internal project of Taobao, aiming at securing transactions. Through continuous innovation and optimisation, Alipay overcame many challenges, won the trust of users and laid a solid foundation for development. Expansion: Alipay began to venture into more areas, such as supporting more bank account top-ups, expanding its market share. Actively cooperating with major banks and vigorously promoting mobile payment, Alipay gradually integrated into people's daily life and became an indispensable part. Leap: Alipay launched the QR code payment function, which greatly improved the convenience of payment. Alipay continued to launch innovative products such as Chanting and Balance Treasure, consolidating its leading position in the mobile payment field. Mature: Alipay launched financial services such as credit and wealth management to provide users with a full range of financial services, further enhancing its market competitiveness. Today, Alipay has become the world's leading mobile payment platform. Looking ahead, it will continue to lead the development of the mobile payment field and bring more convenience to users around the world. 2. Paytm: India's version of Alipay Paytm, founded in 2010 as a mobile recharge platform, has developed into the Indian version of Alipay, covering digital payment, digital wallet, insurance, credit and other aspects, with about half of India's Internet users. Ant Group Investment: Ant Group started to invest in Paytm in 2015 and eventually became its largest shareholder. The two sides cooperated deeply in business and established a strategic partnership. Localised development: Paytm revamped its system architecture, improved its data capabilities, and developed application scenarios by a local team to meet the needs of Indian people's lives. Rapid user growth: Paytm's user base grew rapidly from an initial 20 million to 200 million, making it the third largest e-wallet in the world. Payments Bank Licence: Paytm was awarded the first payments bank licence by the RBI, enabling it to conduct a full range of banking services and provide low-fee financial services to MSMEs and low-income households. Ongoing Funding: Paytm attracted the attention of many investors, especially at the end of 2019, when it successfully closed a Series E funding round of $1 billion. Paytm holds a significant position in the Indian market, with a market share of 50% in the shop payments space, making it the most integrated payments provider in the Indian fintech sector. 3. alipay change: no beneficial owner Recently, Alipay's change to no actual controller has raised a lot of attention. No actual controller: there is no entity or individual in the company who can exert decisive influence on the company's operation and decision-making. Dispersed shareholding structure: The company's shareholding structure is dispersed, with no single shareholder able to control more than half of the shares, and there is no controlling shareholder. Even distribution of voting rights: the distribution of voting rights of shares is relatively even, and no shareholder is able to actually dominate more than 30% of the voting rights. More democratic decision-making: the changes to Alipay will make its decision-making process more democratic and transparent, which will help prevent potential risks. The Alipay Changes are part of the restructuring of the shareholding of its parent company, Ant Group, and are intended to comply with relevant regulations, improve the protection of users' rights and interests, and prevent and control financial risks. 4. Jack Ma's international layout: Paytm's success and Alipay's competition With his remarkable vision, Jack Ma has led Ant Group to emerge on the international stage, especially in the Indian market, where its layout has demonstrated its influence and energised the development of local fintech. Investment in Paytm: Ant Group invested in Paytm and helped it develop into a leader in the field of payment in India. Internationalisation strategy: Ant Group achieves mutual benefits by investing in and supporting payment tools in other countries. PayPal Competition: Alipay competes fiercely with US payment giant PayPal. Alipay leads in user numbers and activity, but PayPal is better in profitability. Roundabout strategy: Facing the challenges brought by PayPal's entry into the Chinese market, Ant Group adopts a roundabout strategy and invests in other countries' payment tools to expand the market. With its forward-looking strategic layout, Ant Group has not only achieved remarkable results in the Indian market, but also contributed to the development of global fintech. Summary: Alipay's change to no actual controller is an important change, which is not only in line with China's relevant regulatory requirements for the third-party payment industry, but also helps to improve the protection of user rights and interests, risk prevention and control. Ma Yun's international layout shows its forward-looking vision, and in the future, Ant Group will continue to develop and innovate, and work hard to achieve more inclusive global financial services. Reference: [1] Globe and Mail This bull! The "Indian Ma Yun" is in Hangzhou to learn from the experience of China, China's experience to help India "leap 30 years"! [2] Bibliography | Ma Yun changed India's payment market, China's model is beginning to influence the world! [3] Hexun.com: India's biggest IPO! [4] Hexun.com: Central Bank agrees to change Alipay to no actual controller - Banking Channel - Hexun.com