Blog Performance Measurement - How to properly evaluate! :- www.deekpay.com

Digital marketing is the trend in marketing today and in the future. Today, almost all large companies and startups have recognised the benefits and potential of incorporating digital marketing into their promotional plans. One of the best features of digital marketing is the ability to analyse it instantly. For example, if you post a new blog on your website or social media, you can understand the behavioural patterns and preferences of your target audience.

However, analysing digital marketing campaigns accurately and in a timely manner is crucial to improving the overall effectiveness of your digital marketing. In this article, we will discuss and elaborate on the multiple factors that need to be analysed accurately and regularly in your content.

**Blog performance evaluation**

Blogging plays a crucial role in attracting leads to your campaign. So, what are the essential elements you should focus on when it comes to blogging?

- **View sources of traffic**

Traffic refers to the number of people who visit your website through different channels, i.e. "sources". When analysing your blog's data in depth, we recommend that you choose an advanced analytics dashboard such as Google Analytics, as it offers a variety of analysis perspectives.

Traffic sources are basically how viewers/readers come to your page.

You can also customise searches by topic and timeframe. You can create individual blog analytics. Depending on the source that helped you increase your readership or page views, you can utilise that source.

- **Conversion rate**

You've written your blog, your SEO is going well, you're ranking high in search, and your blog is getting lots of views and comments. So, what's next?

Ultimately, what is your conversion rate? Conversion rate refers to the average number of conversions per click. To wit:

Conversion Rate = Number of Conversions ÷ Total Clicks

The number of clicks here refers to click-to-action (CTA) buttons, such as Sign Up or Subscribe Now, to track conversions. You can track conversions by using trackable links.

At the end of the day, it's all about money. So, how much money do you make?

- **Bounce rate**

The most convenient thing about Google Analytics is that it has everything ready to go! You don't need to keep a calculator full of formulas and tables around to calculate bounce rates.

What is bounce rate?

In digital marketing, bounce rate represents the number of visitors who visit your page and leave without taking any action.

If your bounce rate is high then you really need to improve the relevance of your content and SEO. the lower the bounce rate, the better for your blog or website.

- **Web page session**

A single web session is the amount of time a specific visitor spends on your blog or page. If there is no activity for 1 minute, the web session may end. Therefore, the message "Your session has expired, please refresh the page to continue" often appears. The average time spent on a given website is 190.4 seconds. As with bounce rate, there is no absolute perfect length of time for this type of metric.

- **Search Engine Ranking (SERP)**

Simply put, Search Engine Ranking Points (SERPs) is an important element in digital marketing. It indicates the ranking of your blog or content on search engines. You need to constantly track your rankings based on keywords.

- **Internal or qualitative analysis**

Internal or qualitative analyses you can perform include:

Explore your blog: evolution is an ongoing process and change is constant. Take a look at how your blog has evolved in terms of topics, tags, language, look and feel, depth of content, and more. Once you've analysed your blog from a before-and-after perspective, you'll get a clear picture of what you're capable of and what you actually need to achieve.

Analyse basic performance: if you don't want to use a platform like Google Analytics, you can analyse the basic data of your blog directly from the blog dashboard (you'll need to look for the relevant plugin on WordPress). Here you can analyse reader activity at a macro level.

Check the best performing posts: keywords play an important role in improving the search engine ranking of a post or content. Sometimes, even if you follow the SEO guidelines to the letter, certain posts may perform beyond expectations while some do not. The reason could be not just the keywords but also the relevance and closeness of the topic.

Listen to what's being searched for: what we think of as marketing terms may not be what the audience is searching for. Analysing well-performing and under-performing posts can lead to huge opportunities for improvement.

Individual blog performance: are the results what you expected? If not, what is the problem? If yes, what more value can be added? Here, in addition to your dashboard analysis, you can take advantage of HootSuite, a very popular and reliable tool for measuring and analysing social media channels. See how your individual blogs are performing across all publishing and promotion platforms.

CORRECT THE MISTAKES: If you think you've missed out on any of the 9 steps above, it's time to correct them and get back on track.

**Some classic tools**

MozBar: This tool helps you check on-page SEO as well as page authority and domain authority. It is a free extension for Chrome and Firefox.

SEO Book: where you can check the authenticity of the content, density, keyword volume and more.

Along with digital marketing analytics, analysing visitor behaviour is equally important. You can run ads, publish content or analyse your marketing campaigns on various digital platforms, but the most important term or as a guide should be:

Access - Where can I find relevant people? Which channels will deliver the greatest return on investment?

Retention - What retention strategies should I incorporate on a regular basis?

Engagement - When is the best time to publish content on selected active digital channels?

Profitability - who is the most vulnerable audience to make a purchase/view/read?

Recommendations - What website elements help with organic sharing on social media and other platforms?

Income - How does current content affect our income system?

Activation - read/see what your customers have in common?

Now, you can develop your digital marketing plan more effectively. In addition, you can gain helpful insights on developing an effective content marketing strategy for your business.