Low-cost strategies for internet marketing: help your online business grow:- www.deekpay.com

Marketing, as we all know, is a broad concept that encompasses many different techniques. One of these techniques, known as "guerrilla marketing", is known for its high level of creativity and attraction. Let's take a look at a highly targeted and popular technique that you can apply in your online business.

What does that mean?

The easiest way to answer this is that it is a unique and interesting format for delivering products and services to an audience, rather than using expensive methods such as advertising.

Guerrilla marketing, like the famous guerrilla warfare in the history of mankind, proves to be extremely useful, victorious and eye-catching for all businesses, especially startups. Its nature usually points to low-cost efficiency and requires only a few resources online. It includes:

- Environmental marketing

- Viral or Hot Topic Marketing

- experiential marketing

Why use guerrilla marketing?

non-traditional advertising

Promotion using newspapers, radio, television and other traditional media is predictable. Audiences know that they are being advertised to. In contrast, guerrilla marketing is considered non-traditional because the audience has no knowledge of what they are being exposed to. It is non-traditional in terms of sight, feeling, thinking, ideas and most importantly, experience. It is a gentle way of selling products to people.

The strategy used here is very subtle and surprising. Let's say you scroll a specific name on your Facebook profile and when you're done, the magic wand suddenly appears and paints your screen with ribbons and stars. Surprising and different, right? That's how Harry Potter celebrated its 20th birthday!

Creative Freedom

It has the potential to set you apart from other marketers and their strategies. There are no specific briefs or protocols to remember to apply to your online business. Imagination is your canvas, paint it with the best style and colours you can offer! It gives you true freedom to market your products to your customers. Understand your creative freedom better with the Harry Potter example mentioned above. It's witty, funny and addictive. Whether a person is a fan of Harry Potter or not, he or she can clearly understand its context.

High probability of viral transmission

Since guerrilla marketing is not subject to all creative protocols, it is bound to attract attention due to its uniqueness. If people identify with your campaign or idea, they will go on to share your creativity, thus helping you to achieve high national platform scores in a short period of time - faster than any other marketing or advertising campaign. It's based on the principle of the snowball effect, using the ALS Ice Bucket Challenge as an example. It gained a lot of attention and went viral on social media. The NGO was highly visible for its unusual concept and raised a lot of money for the cause.

cost-effectiveness

Since creativity is up to you, how does it work? How will it be carried out? How long will the campaign run? And so on, it's entirely up to you, as the marketer, to decide to do it for free or at least at minimal cost. Yes, guerrilla marketing can be free.

Here's a tip: Humour, in the form of emojis and home videos, works well.

Channels for guerrilla marketing

It is recommended that your online business campaigns are full of surprises, surprises, drama, humour and most importantly, cost effectiveness. You can use this non-traditional marketing strategy to sell your products by utilising the various tools below:

Free Channels

- Your own website - it's your space and your mind. You can offer your own deals, coupons and other surprise elements to your customers in the most creative formats.

- Social media networks (profiles, communities, groups, etc.) - Facebook communities and groups have a large number of followers, so showing your presence in these communities can increase product awareness and reach.

- Emails - and this definitely doesn't mean spam. Try creating and pushing different types of emails - humorous, inspirational, animated GIFs, etc. to make your customers feel special and cared for. Finally, simply redirect them to your website or the main purpose of the email.

- Video - More than 100 million people watch videos on Facebook every day. Video is catching on and making videos that everyone enjoys is a constant trend. Educate people about your products and services through this channel.

- Webinars - free to educate people, not about your product, but about problems they may be having or places they are stuck.

Payment channels

- Social Media Advertising - This part doesn't need much explanation. With the growing need and love for social media, it has become a part of our daily lives. As mentioned above, social media is free if your plan is to promote it on your own profile or page, or in other relevant groups and communities. But when it comes to advertising, it does cost something. It's good to understand the maths of effective Facebook advertising.

- E-books - Publish an e-book that is relevant to your audience and that they have been looking for. For example, if you're an online marketing automation company, you could publish a useful eBook on "How to Write the Perfect Email".

- Online Gaming - Making your own games for greater effect can be expensive, but you can still promote your online business by spending a small amount of money on already existing and popular games.

- Events & Promotions - We at PayU have come up with an interesting concept to cater to this vibrant segment.UpStart and CodeUp and StartNow are superb examples of how minimalist technology can be used to reach out to a large audience.Quora and LinkedIn are platforms we use to reach out to existing and potential customers.

Whether paid or free, guerrilla marketing guarantees superior brand awareness and visibility based on your creative chord. The only caveat here is to target your audience accurately. Guerrilla marketing is most effective for your online business when it is at its creative best!

Learn more about other low-cost marketing tips to go beyond the norm and move into a whole new realm of well-deserved success.