Six strategies to boost online sales during the New Year:- www.deekpay.com

Christmas and New Year are among the most significant months for sales in the Indian e-commerce ecosystem. The reason for this sales spike is the increased purchasing power of Indian consumers during this season.

Around 40-50% of the year's retail sales are realised during this festive season. As a result, the major marketplaces compete to offer the widest selection of products and services. The key to driving sales is to be proactive. You need to adopt effective marketing strategies to stay ahead of the competition. Numerous startups are adopting new branding strategies to enter the multi-million dollar market in the online retail space.

Here are six strategies we've put together for you to integrate into your marketing plan to boost sales over Christmas and into the New Year:

**Exclusive landing page**

The first step, of course, is to decorate your website or shop in a festive mood. Creating a festive mode connects your customers with your online shop. You can set up an exclusive banner on the homepage of your website to advertise your most comprehensive offers. Or, you can design a detailed and dedicated landing page for exclusive Christmas offers and New Year specials.

Use targeted keywords such as "best Christmas deals and New Year's deals" to improve your rankings. You can use the free Google Keyword Planner to identify these keywords and their average monthly search volume.

**United Brands Network**

The risk of using affiliate marketing is extremely low and the conversion rate is high. You only pay when a customer converts (i.e. closes a deal). You can open up co-branded marketing channels by partnering with various coupon sites. They can boost conversions and help your business drive sales.

**Email marketing**

Email marketing is the best way to connect with customers, expand your reach and drive sales. Effective email marketing means more qualified leads for your online business. Communicate the best Christmas deals and special offers to your customers in all email communications. Try to implant the value proposition in the minds of your customers.

**Social media promotion**

Promote your offers and exclusive special deals available during the festive season to your target audience. With a large user base, an easy-to-navigate interface and affordable costs, social media marketing can help you boost customer engagement straight away.

Add a social element to your holiday marketing by hosting holiday events on social media platforms such as Facebook, Twitter and LinkedIn. If you have a loyal customer base, they will likely engage by sending photos of themselves using your products or services. Don't forget to create exclusive hashtags for your holiday offerings.

**Content marketing**

During the festive season, content marketing is more valuable than ever. Connect with your audience by delivering content in the best possible way. Your website content should be optimised to match the offers and special deals you provide. By creating a dedicated Christmas blog series, you can boost customer engagement and connect with your online business.

**Repositioning of customers**

Retargeting customers who have previously shown interest in your product/service is the most important step in driving sales. Focus on users who have abandoned their shopping carts. Offer them exclusive deals and value propositions through search and display ads.

With the festive season just around the corner, you can now use the above strategies to boost your online business sales.PayUmoney wishes you a Happy New Year.

Stay tuned with us to help take your business to the next level.