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Seven Ways to Prevent Shopping Cart Abandonment

Customers abandon shopping carts for a variety of reasons. Shopping cart abandonment is one of the most critical issues that SMEs need to overcome. So, how can we reduce this phenomenon? Obviously, we can't completely control it, but we can significantly optimise it. It's vital to understand the intent of the user visiting your site, and to that end, your checkout process should be simple, convenient and relevant.

Here are some simple tips to help you optimise:

1. Reducing information collection

The last thing a customer wants to do is jump through multiple pages to fill out personal information before completing a purchase. Therefore, it is recommended that only the most basic information be asked of the customer during the checkout process.

2. Clarifying price information

Customers often abandon shopping carts because of hidden prices. Therefore, make sure you clearly show your customers the shipping or handling charges.

3. Comparison of offerings

Allows customers to compare prices and features of different products and brands. This provides customers with all the information they need to make an informed buying decision.

4. Provision of exclusive benefits

Give customers a reason to buy online. Do this by offering exclusive deals and promotions. Don't forget to highlight these offers in specific areas so that customers can find them easily.

5. Provide a variety of convenient payment methods

Providing customers with secure and convenient payment options can enhance the checkout experience. By integrating Payu payment solutions, you can give your customers the convenience of multiple payment options.

6. A strong call to action

Having a strong call to action on your checkout page enhances the likelihood that customers will complete their purchase. Also, make sure your call-to-action messages are consistent.

7. Use of remarketing

If a customer abandons their cart, be sure to stay engaged with them. Remind the customer of their cart via email and invite them to complete their purchase.

Also read 10 Tips to Boost Your Facebook Business Page. Stay tuned to the PayU Knowledge Platform for more insights and case studies.