Motorola India joins hands with PayU and Vtex to lay out direct e-commerce:- www.deekpay.com

Motorola India previously sold its products only through online marketplaces. However, in 2020, Motorola decided to adopt the Direct-to-Commerce (D2C) model as the consumer market in India is predicted to grow to over $100 billion by 2025. To boost digital commerce revenue and brand loyalty, Motorola launched its official website in India.

Vtex, a leading global e-commerce platform, and PayU, a global payment aggregator with local expertise, assisted Motorola India in building an online direct e-commerce shop.PayU India provided payment solutions for the site. With multiple payment integration options and a strong partner network, PayU is able to co-build technology solutions for businesses of any size and industry.

VTEX is proud to partner with PayU India to support Motorola's e-commerce ambitions in India. By leveraging PayU's robust payment technology stack, Motorola's customers can enjoy a seamless and secure checkout experience that enhances the overall shopping experience on our platform.Prakash Gurumoorthy, Managing Director, Vtex EMEA & APAC.

How PayU fuelled Motorola's growth journey in direct e-commerce

One of Motorola India's biggest goals is to provide the best customer experience through its newly launched website. An important part of this is to provide attractive offers and a seamless checkout experience that matches customer expectations.Motorola wants to leverage PayU's decades of experience and technology to provide over half a million businesses with payment solutions that drive growth.

Motorola uses PayU's Affordability Suite to make it easier for a wider customer base to purchase products. Through PayU's Affordability Widget, Motorola can make instalments and other payment options more discoverable.Motorola also uses PayU's Offer Engine to manage the entire offer lifecycle - including sourcing, running, reconciling and settling offers.

Other PayU products and capabilities that Motorola relies on include:

- Versatile Payment Options: Offering 150+ options, PayU enables customers to use their preferred payment method - from UPI to credit card instalments and BNPL.PayU offers the industry's highest coverage and transaction success rates, helping to enhance customer convenience and trust.

- Simple APIs and Plugins: Easy-to-integrate developer-friendly APIs and plugins make integration of any payment solution quick and easy.

- Robust Security and Fraud Prevention Mechanisms: PayU employs advanced fraud detection tools and preventive measures to ensure a secure payment environment that protects customer data and is capable of handling even large-scale transactions.

- Insightful analytics and reporting: Motorola uses PayU's comprehensive analytics and reporting tools to track key payment performance metrics such as transaction volume and success rates, enabling informed business decisions.

In addition to this, PayU provides Motorola with exclusive customer support to help them streamline their payment process and grow their business effectively.

Partnering with PayU India allows us to enhance our customers' online shopping experience by offering diverse payment options, top-notch security and streamlined payment processes. We are confident that this partnership will contribute to the success of our new online shop.

Beyond Payments: Enabling the Enterprise Lifecycle

In 2021, Motorola India realised $2.5 million in revenue in its first year of operations through its online shop alone. This is a testament to the successful partnership between PayU, Vtex and Motorola.PayU not only supports its partners' payment solutions, but also empowers businesses at any stage of their lifecycle. To fulfil its promise, PayU will always continue to improve itself on these three pillars:

- Provide a frictionless payment experience to boost sales

- Maximising the cost-effectiveness of customer acquisition

- Built with partners to help all types of businesses grow

As Motorola's online presence in India continues to grow, PayU will continue to support its ambitions at every turn.