Enhancing Lead Quality with Efficient Web Forms : What Native Payments Mean in India

Lead generation is crucial in business sales growth. People connect with your brand interactively through a variety of platforms such as social media, websites, events and more. However, the most convenient and effective way to convert website visitors into leads is undoubtedly your website.

Place forms on your website to capture the attention of your visitors. These forms are used to collect key information about new visitors to a page or website, and they tell you who visited the page and took an action. By "action" we mean registering on your site, subscribing to newsletters, providing feedback, etc. In addition, you can use the data provided by your customers for future references or campaigns to connect with them.

A great and engaging form may help you attract customers and convert them into leads. Here are some of the different lead generation forms you can use on your website!

Best Lead Generation Web Forms

1. Registration form

Registration forms should be as concise as possible, asking for as little information as possible. According to data, multi-step forms have a higher conversion rate of 86%.

At PayU, we use a simple, multi-step lead generation form. But instead of using the word "sign up," we chose a word that better describes what the user is about to do. When someone clicks on "Create Account," we ask them to enter their email address. Once that's done, they go to the next page, where they fill in more required fields, such as their name and phone number.

We ensured that the registration form matched our brand's aesthetic as the most secure payment gateway and included a one-step verification process that sent a verification code to the user's registered mobile phone.

2. Contact Us/Support Form

This is the most important web form for your customers! So make sure it is easy to find and prominent on your website. We recommend using a short form and providing your email address for further assistance, another way is to have a "chat" with the customer.

We have a "PayU Help Centre" platform where visitors can "Chat with a PayU Helper" to answer questions. It is a simple and interactive platform where users can ask questions, get answers and follow up on their enquiries. It all starts with a click to ask if you are a CTA for a PayU merchant.

3. Pop-up forms

Pop-up forms are a great way to increase conversions. Make sure the content on the pop-up form is clear enough to tell visitors what to do and why! Pop-up forms can offer a free e-book or information on the latest updates.

Take a look at the pop-up form that PayU visitors receive when they log into the dashboard:

Firstly, the pop-up form starts with "Launching a new help portal", which gives visitors a reason to respond as it may be helpful to them.

Secondly, the form does not require the user to enter any personal information. We have placed a prominent orange CTA in the centre of the pop-up window, which when clicked on will take you to our landing page.

4. Free trial/download form

According to data, 62% of companies get 10% or more business from free trials. An interactive free trial or download form can direct visitors to your website and convert them into leads. Place the free trial/download offer prominently between your blogs or on your website. Free trial forms are great incentives to encourage people to sign up!

The secret is to give them something they can't resist! Something that will help them grow their business. For example, PayU offers free eBook downloads in a few simple steps by entering your name, phone number and email address.

In addition, we have placed a link to the free trial landing page of this eBook in a related blog to increase the number of potential customers for the eBook download.

5. Feedback forms

It's vital to know if your customers are satisfied! Studies have found that only 1 in 26 dissatisfied customers will file a complaint, while the rest will leave silently. Therefore, providing a feedback form after a customer has taken action on your website is key to having satisfied customers.

There are many benefits to collecting customer feedback:

Prevent negative word-of-mouth about the brand;

Understand customer needs and develop products/services accordingly;

Eliminate problems or issues at an early stage.

Feedback forms can be pop-ups or buttons on websites. They can be interactive and fun, containing emoticons.

reach a verdict

Generating leads is not easy! As we mentioned above, adding these forms to your website may help increase the number of leads.

At PayU, we use web forms to register and collect data about the people who visit our site on a regular basis. We are constantly trying to improve our web forms through different designs and techniques.

We recommend that you integrate these forms into your website or other online portal to achieve a surge in leads. Once you generate leads, you will want them to have a seamless experience when they buy something from your website. You can achieve a seamless checkout experience by integrating PayUmoney payment solutions on your website. For more details.