Consumers in Indonesia 72% use digital wallet payments for online purchases: what are the platform companies for three-way payments in India

According to Jakpat's survey data, in the first half of 2023, 88% consumers participated in online shopping. Notably, 72% of respondents reported using digital wallets to make payments. Among the many payment methods, cash on delivery (COD) is the most popular, followed by mobile and online banking, instalments and ATM transfers.

Aska Primardi, research director at Jakpat, points out that convenience, speed and the reputation of sellers are the main factors that attract Indonesian consumers to online shopping. In addition, affiliate links in online shopping platforms act as a bridge between consumers and products. These links are usually found in social media posts or comments, effectively recommending products to viewers.