A step-by-step guide to the perfect content distribution strategy: what are the platforms for three-way payments in India

Are you wondering if, despite all the effort and financial resources you've put into your blog, it's still going unnoticed? You are not alone. According to a recent study, only 50% of web content is significantly shared and consumed after being created. So, what are you missing out on? The answer is a secret strategy known as a content distribution strategy. A content distribution strategy is a surefire way to attract more traffic to your content.

Let's consider a scenario where Sangeetha is a freelance content creator with high-profile clients from across the country. She writes content and submits it to her clients and then hardly cares where her content goes or even if it gets published. She is constantly creating valuable content manually. In this case, Sangeetha lost a lot of money because she:

No idea where her content goes - whether it is used or sold;

Unable to sell to new clients because she has no evidence to back her up;

Create content relentlessly so that energy is invested in only a single direction, rather than promoting it at the same time.

The moral here is that when you don't market your content, whether it's a bunch of creative infographics, engaging visual elements or quality content, you're stuck in a rut of ignorance just like Sangeetha!

First and foremost, you need a superior content distribution strategy, and that's exactly what we're looking forward to sharing with you: an impeccable step-by-step content distribution strategy guide.

What is a content distribution strategy?

Simply put, content distribution is a key part of marketing; after you create content, you need to utilise powerful channels to distribute your content. This distribution will in turn help you attract traffic to your blog, website, etc. Simply creating content without promoting its value to your readers is pointless. This type of content distribution requires a well-planned strategy to be successful.

Content distribution strategies follow a specific rule known as the Pareto principle or the classic 80/20 rule. This principle is based on the findings of Italian economist Vilfredo Pareto. According to this principle, "in many events, about 801 TP3T of effects come from 201 TP3T of causes."

As the infographic clearly shows, when applying the Pareto principle to your content distribution strategy, 80% of effort goes into distributing content, while only 20% goes into creating useful and relevant content. When you start applying this principle to your B2B content distribution strategy, your traffic to your blog, website, etc. will increase not only by 100%, but maybe even by 200% or more.

Once you've decided to follow the Pareto principle, it's time to explore the steps to an effective content distribution strategy.

Content Distribution Strategy: 7 Ways to Boost Content Traffic

Focus on every aspect from creating to distributing content for a perfect content distribution strategy. Here are some proven strategies:

#1: Research and Development (R&D)

Firstly, in order to create great content, good basic research is a must. Your research begins with:

Define goals: it's crucial to identify and set ideal goals for your content programme. This allows you to understand what you can achieve with the content you create and makes measuring success easy. For example, if your distribution plan calls for you to get at least 15,000 people to visit your blog in the month of April, it makes sense to set daily goals and measure your distribution efforts.

RESEARCH: Find the most appropriate target audience, online market and SEO driven keywords to achieve your goals.

Brainstorming: letting creative ideas and concepts flow freely like a river. In a brainstorming session, your only goal is to develop a strategy to achieve your goals.

Choose the type of content: based on the above steps, choose the best type of content for your blog, website, etc. For example, if you know that a blog will have a huge impact on your online presence, then create a blog for your business. Similarly, choose today's rich content options - social media posts, videos, infographics, podcasts, etc.

These steps are of profound importance. Explore each step in depth and plan the most effective content marketing strategy for your business.

#2: Production of content

Before you embark on a content distribution strategy, make sure your content is well researched, structured and worded. In this ocean of content, over 2 million blog posts are published every day. This means competition is fierce and you need to be different. Here are some key points to help you create a difference:

Satisfy a need: determine what the reader really wants to read. If they want to read about apples, you can't offer them oranges. You can identify this need in a number of ways. One of the most popular and time-saving ways is to conduct online polls on Facebook, Twitter, and other platforms. Get your fans and likers to actively participate in these polls and share their valuable feedback. This will help you create the best and beneficial content for your readers.

Writing Fluency: just like in this blog post, you clearly know that it's discussing content distribution strategy from the very beginning. Again, you need to be clear about your message and the purpose of your writing. This clarity will help lost readers find you and stay tuned in for the long haul!

Weaving content into a story: in continuation of the previous point, along with writing fluently, you need to weave a story around your topic. The example of Sangeetha mentioned above is crucial in understanding the importance of content creation and distribution. It clearly shows that creation is good, but distribution is the hero.

The first two steps are enough to create masterpiece content, now let's turn our attention to the queen of "distribution".

#3: Content Distribution Channels

Refer to the Pareto principle or 80/20 rule mentioned above to understand the importance of having a content distribution strategy in your content marketing plan. Here are some of the channels you can use to distribute your content online.

Note: These channels may vary from business to business and not all of them will be beneficial to your business.

Google Ping: is a free online tool that helps you notify search engines that your blogs and websites have been updated. The search engines will now re-crawl your site and help you push content organically to the top search results.

Reddit: is another great way to stay in touch with your audience. As long as you post quality content and not spam, your content will be listed on the premium content sharing site.

At first, you may find this channel a bit difficult to navigate, but once you get the hang of it, you'll enjoy being a Reddit user. Also, note that Reddit is a great channel to improve your blog's ranking and indexing.

Facebook: is one of the top marketing channels. Recent studies show that Facebook currently drives more traffic than any other social network. The key to implementing a content distribution strategy on Facebook is to increase brand awareness and keep fans engaged.

LinkedIn and Email Marketing: LinkedIn is a social networking platform for professionals that makes it easy to connect with contacts in relevant fields. Target your readers by sharing publicly, sharing blogs with your contacts, groups or specific people.

Another important marketing channel that is the most effective of all is email marketing. Segment your audience correctly so that you only share content that interests them.

#4: Reissued content

[bctt tweet="Did you know you can repost your content in other formats on Medium and LinkedIn?"]

This gives you the opportunity to reach millions of readers who could be your potential customers. Many well-known brands regularly publish content on Medium.

Pro tip: Drive traffic to your blog from Medium by adding a link to the original blog post in the reposted content.

The same approach applies to LinkedIn. start by summarising your blog post and retargeting your audience in the LinkedIn post by providing a link back to the original blog post.

#5: Content repurposing

Providing the right content in the wrong way won't drive traffic to your blog either. Always try to maximise the use of every piece of content you create. Blogs can be repurposed in popular ways to keep customers engaged. Your motto should be "repurpose, reuse, repeat".

Here are some great ways to repurpose your blog posts:

Audio: turn blog posts into audiobooks and publish them for free on a podcast platform.

Video: turn blog posts into beautiful videos and distribute them on social media platforms like YouTube, Facebook, etc.

Infographics: did you know that infographics are three times more likely to be shared on social media than other content? You can use Pinterest for infographic distribution.

Gifs: Transform complex processes into Gifs to make them easier for your audience to understand.

Ebook: combine 2-3 blog posts into an informative ebook and give it away for free when your audience subscribes to your blog.

These are simple and cost-effective ways to repurpose blog posts. You can also check out the pages of the following platforms for better inspiration: the PayUmoney Medium Publication, the PayUmoney SoundCloud Stream, the PayUmoney YouTube Channel and the PayUmoney Pinterest Page.

#6: Organising and distributing content

Scheduling posts and distributing content go hand in hand. If you don't schedule your posts, you will struggle to distribute content effectively! And, distributing content to the right audience will help you drive traffic to your blog.

1. Arranging posts for distribution on social media

Distributing content at the right time on social media has its own advantages. Reaching your audience in this way requires planning, scheduling and distributing a calendar in advance.

Benefits of scheduling posts:

Grab your audience's attention when they are active online to get maximum engagement.

Schedule posts in advance to save time and reduce stress.

Engage with fans in real time by scheduling posts.

Using online social media marketing tools, you can schedule what you want to post online a month from now.

2. Distribute your content (Queen)

There are tools available to help you distribute content, but not every platform has tools. In this case, you need to distribute blogs and repurposed content manually. Indeed, it takes time and a lot of effort on your part. But when you are persistent, you will reap the rewards!

The final step you must take in this content distribution strategy is:

#7: Analysis

Measure the impact of the content you're sharing (distributing) to see where you stand. From this point, you will know if your content distribution strategy is working and how to improve it. You need to manually track the comments, likes, and shares you receive on different distribution channels. Also, make sure you respond to all these interactions. This will not only keep your audience engaged, but it will also show them that you care.

You can use tools like Google Analytics to measure your blog traffic in real time and see how you're getting traffic. Take a quick look at "How to Properly Measure Your Blog's Performance" to learn more about how to use analytics.

Creating quality content and distributing it to multiple platforms is not easy. Set your time according to the 80/20 rule. With an effective plan, content distribution strategy and persistence, your blog can reach a wider audience and convert them into your customers.

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