Nurserylive Boosts Transaction Volume with PayU's Omni-Channel Payment Solution : What Does Native Payments Mean in India

Nurserylive is a company in need of an omni-channel payment gateway that offers multiple payment options as a large number of its customers are from rural areas. The company was previously facing issues with transaction success rates and the number of transactions. In its search for a solution, Nurserylive approached PayU as its online payment solution partner. By partnering with PayU, the company increased its transaction volume 13,000 times in four years. From 2014 to 2019, revenues increased fourfold. Thanks to PayU's highest success rate, Nurserylive achieved 93 successful transactions out of every 100.

About Nurserylive

Nurserylive is an online platform that helps customers fulfil all their gardening needs at one place. The company sells over 5000 stock keeping units (SKUs) of plants, seeds and gardening accessories in India. In a short span of time, Nurserylive has seen tremendous growth, achieved high sales and built a large customer base.

Recently, Nurserylive has launched a new programme to sponsor one plant per household free of cost amidst rising pollution levels especially in Delhi NCR. Their intention is to ensure that every home has an air purifying plant.

PayU's 100+ Payment Options and Omni-Channel Approach Boost Online Transactions and Revenue

Nurserylive wanted to increase transaction volumes by providing users with a smooth checkout experience. They were previously using a payment gateway that wasn't available for mobile devices and didn't have a wallet payment option, as well as partnerships with many banks.

Given that many of its customers come from rural areas, Nurserylive wanted to find a payment gateway that offered all payment methods (such as cards and wallets) and had tie-ups with other banks.

In their search for a better payment gateway, they integrated PayU in 2015.PayU's easy sign-up process and fast go-live process further influenced their decision.PayU offers more than 100 payment options including credit cards, debit cards, wallets, bank transfers, UPI and more.

Nandu Singh, Co-founder and CEO of Nurserylive said, "Our transaction volume has increased from 60-70 transactions per day in 2015 to 1,000 transactions per day in 2019.PayU has helped us increase our conversion rate by providing a smooth payment cycle. Out of the 25,000 people who actually placed an order on our website, 20,000 paid online through PayU.Nurserylive has witnessed a huge increase in sales." He added that we had a transaction success rate of 93%.

Smooth payment and collection, focus shifts to international market expansion

Since PayU offers customers all payment options including UPI and wallets, this saves Nurserylive the time and effort of collecting and managing payments. Now Nurserylive can focus on expanding their business globally.

PayU also offers international payment acceptance, allowing merchants to accept payments in over 100 foreign currencies. To learn more about how to receive international payments through PayU, click here.

To provide a smooth checkout experience to customers and enable global expansion, Nurserylive continues to trust PayU at every step of the way.With over 350,000 merchants, PayU is India's leading one-stop payment solution. Now, experience the best payment gateway and grow your business with ease.