Native Payments India: five simple ways to boost customer engagement

In a world where strategies for acquiring users are constantly evolving, what remains constant is the need to keep customers engaged. The focus on personalisation and real-time interaction has deepened the push for customer engagement. As marketing evolves to meet changing demands in a more complex digital space, maintaining human interaction becomes difficult.

Today's consumers expect a seamless experience when interacting with brands, so as a business owner, you should always be prepared to provide your consumers with distraction-free service. While traditional customer service is always the first step in keeping your customers engaged, there are countless other ways you can utilise to enhance interaction.

When running your business, it is recommended that you maintain a personal connection with your consumers. Whether it's through mobile notifications, emails, or responses through social media channels, customer engagement now has multiple avenues. By communicating consistently with consumers throughout the customer experience, you will have the opportunity to engage with your audience like never before.

Here are some suggestions to help you plan your next campaign to boost customer engagement:

Welcome to your customers

As an online business owner, the first step is to welcome your customers in a timely manner. Once a user subscribes to a newsletter or makes a purchase, send a welcome email and a welcome text message. This is a great way to build a relationship with your customers. Include an additional benefit with a call-to-action button to further drive this engagement.

By sharing important information via SMS or email, you invite your customers to visit your landing page. As a result, they are more inclined to visit your website. Adding a person's name after the sender of the email you send can make your interaction with your customers more personal.

Communicating the value proposition

Customers' inboxes are flooded with emails, so to stand out and get them to actually read your emails, use persuasive subject lines in your email communications. Injecting value into the subject line helps people understand what's worth their time. Include a value proposition because people are more likely to open, read, and click on your email if they see value in it.

"Always assess what will resonate with your audience before starting any form of communication."

frequency illusion

One of the best ways to engage with your customers is to utilise the frequency illusion. The idea behind the frequency illusion is that when people are exposed to a brand, they suddenly start to feel like that brand is everywhere.

Brands that creatively utilise the illusion of frequency are able to build great engagement with new consumers who are first exposed to their brand. You can use remarketing, Google Display Ads, and social media ads to increase the frequency illusion you create in the minds of consumers.

Participate and try to solve problems

Make sure consumers never feel alone when they need your attention. Value your consumers and prevent them from leaving your brand. If a customer gives negative feedback about your brand, then don't ignore it. Listen to their feedback, acknowledge their concerns, and take the necessary steps to resolve them. In the process of resolving the issue, you will get closer to your customers.

"Always remember that the worst interaction is no interaction."

Free guidance for consumers

Standing in front of your customers and potential audience is a powerful dynamic. Sharing insightful information and helping your audience grow will always attract new customers while retaining your existing customer base. For example, at blog.payumoney.com, we've created a free knowledge platform for merchants to help them grow their online business.

Always remember that customer engagement is about communicating with your target audience and making sure you care about their queries, their time and their interests. Leverage your brand presence across channels to attract and retain consumers. In the meantime, read our blog post "How to Use Programmatic Buying as a Lead Generation Channel".