India's Three-Party Payments Company: Meeting the Challenges of Payments in Emerging Markets, PayerMax's Localised Payments Service Leads New Global Payments Trends

According to the Gaming Market Report and Forecast published by Newzoo, gaming revenues in the MENA region grew by 4.7% year-on-year to reach $7.1bn in 2023, accounting for 4.7% of the global total.The gaming market is projected to reach $10bn in revenues by 2026. This promising emerging market has attracted many gaming companies seeking international expansion. However, only a handful of companies have managed to overcome the challenges and gain a foothold in overseas markets. The first hurdle they face is the barrier of global payments.

PayerMax is a cross-border payment platform that has been deeply engaged in emerging markets for many years, and is committed to helping Chinese enterprises break through geographic and currency barriers to achieve inclusive and beneficial payments. Up to now, with its extreme localisation capabilities, PayerMax has built a comprehensive service matrix that goes beyond payments, driving the development of global digital payments in its own right.

Global payment woes are forcing the cross-border payment industry to grow, and PayerMax's localised services are the order of the day. Before expanding into overseas markets and establishing a global payment system, companies usually prioritise understanding the popularity of payment methods in different regions, especially in complex and unfamiliar emerging markets. Payment infrastructures vary significantly from one emerging market to another: Southeast Asia relies heavily on e-wallet payments due to low card penetration; Africa favours mobile operator payment services; and Latin America is characterised by high cash usage and low card penetration.

Against this backdrop, enterprises going overseas need not only global payment solutions, but also strong localisation support. As an early pioneer in emerging markets, PayerMax's business has covered more than 150 countries and regions around the world, supporting more than 600 payment methods, 70 transaction currencies and 20 local languages, which solves the payment challenges of enterprises going overseas. In addition, PayerMax's mature risk management, financial, legal and tax consulting services provide strong support for enterprises to integrate resources and operate in compliance in emerging markets.PayerMax leverages its accumulated resources and capabilities to set up more than 14 professional local teams around the world. In terms of compliance, PayerMax continuously applies for local licences and obtains licences and official certifications from regulators in key markets such as Singapore, the UAE, the Philippines, Thailand, Indonesia and Hong Kong, China, and establishes a comprehensive financial-grade risk-control system, which further ensures the safety of corporate funds and avoids potential financial risks in the process of going overseas.

PayerMax has built a matrix payment service system to meet the advanced global payment needs of overseas enterprises. With the growing demand for localisation services in overseas markets, PayerMax, based on its long-term accumulation in the localisation field, continues to enhance and update its service capabilities, and gradually builds a matrix service system that meets the needs of customers at different business stages. In addition, PayerMax's diversified value-added services help customers better manage risks, optimise tax structures, cope with foreign exchange fluctuations, and enhance marketing effectiveness in the global business environment.

Risk management: PayerMax has developed a risk control system that covers the entire business cycle and provides dynamic risk control from multiple perspectives. It provides personalised risk control strategies through risk appetite classification, real-time data analysis, customised risk control, risk analysis and strategy optimisation.

Tax, treasury and foreign exchange services: PayerMax provides tax consulting and customised tax solutions, not only for policy compliance and user data protection legal advice, but also for hedging against exchange rate fluctuations. This is particularly effective for markets facing exchange rate difficulties, locking in the current exchange rate as the future settlement rate can effectively avoid the risk of exchange rate fluctuations.

Localised marketing and advertising services: With years of experience, PayerMax has evolved into a provider of payment marketing and advertising empowerment services. For example, PayerMax has successfully increased user conversion rates and payment success rates through promotional marketing strategies that incorporate the major local payment methods.PayerMax has assisted a top 20 global gaming company to achieve an increase in transaction volume of 911 TP3T and an increase in transaction success rate of 201 TP3T.

In short, companies entering emerging markets face complex challenges and unlimited opportunities in the global payments arena. With PayerMax's support, they will not only be able to overcome payment barriers, but also receive strong support in risk management, tax and foreign exchange response, and localised marketing. It is believed that more and more enterprises will join hands with PayerMax in the future to move forward confidently in the wave of globalised market, stand firm in the challenges and flourish in the opportunities.