Indonesia Payments Industry Report: User Size and Growth Rate

Indonesia Payments Industry Report: User Size and Growth Rate Analysis

I. Indonesia Payment Market Overview and Development Background

Indonesia, the largest economy in Southeast Asia, has seen explosive growth in its payments industry in recent years. According to the latest data, Indonesia's digital payments market has reached US$48 billion in 2023 and is expected to surpass the US$80 billion mark by 2025. This rapid growth is mainly due to several key factors:

Firstly, the large population base provides a broad user base for the payment industry. With a population of over 270 million, Indonesia is the fourth most populous country in the world, with 210 million Internet users and a smartphone penetration rate of more than 70%. This high penetration rate creates a natural advantage for the promotion of digital payments.

Secondly, strong government policy support has accelerated the industry's growth. The vision of a "cashless society in Indonesia" and the Central Bank's deregulation of e-money and digital banking services have provided fertile ground for innovative payment solutions. In particular, the introduction of the QRIS (Quick Response Code Indonesian Standard) national standard has greatly contributed to the harmonisation and popularisation of QR code payments.

Furthermore, "FinTech" has become one of the local investment hotspots. 2022 Indonesia FinTech financing reached a record high of $3.5 billion in total, of which about 40% went to payment-related companies including e-wallets, cross-border settlement and other segments of the track fully demonstrates the capital market's confidence in this field.

Finally, the behavioural change effect of the epidemic is not to be ignored: the surge in online consumption during the quarantine at home directly contributed to the adoption of all types of contactless payments, and even after the outbreak subsided this habit was retained and deepened to become a regular part of daily life.

II. Interpretation of core data: current status of user scale

By the end of 2023 statistics show that active digital payment users in Indonesia have exceeded 160 million people accounting for 68% of the adult population compared to 56 million in 2019 to achieve a nearly three-fold growth rate This growth rate is far more than the average of the rest of Southeast Asia during the same period as demonstrated in the following areas:

From the age structure of 18-35 years old group constitutes the main force accounted for as high as 63% This part of the population to the new technology acceptance of high consumer willingness is to promote the expansion of the market of the backbone of the force it is worth noting that 36-50 years old age of the proportion of users is rising rapidly at present up to 28% Reflects the service of aging to improve the effectiveness of the silver economy potential began to unleash.

Geographic distribution on the island of Java concentrated in the country 55% account but the outer islands more significant growth rate of the average annual growth rate remained in the range of 45%-60%, especially in resource-rich provinces such as Kalimantan, Sumatra, with the improvement of infrastructure and e-commerce sinking of the emerging regional market is becoming the focus of the various platforms to compete for the presentation of a clear catch-up situation characteristics worth long-term attention to the research value is prominent Competitive landscape may therefore reshape the window of opportunity is limited need to be laid out in advance to position strategic locations to form a network effect barriers to prevent the impact of latecomers to the core business of the stability of the maintenance of the basic plate is essential must attach great importance to the issue of optimising the allocation of resources to ensure that the sustainable development of capacity building in place at the implementation level without compromise to implement the intentions of the headquarters of the direction of the same synergistic and efficient operation of the mechanism of the smooth and unobstructed information, transparency and symmetry of the feedback in a timely manner Accurate decision-making scientific and reasonable risk within the scope of controllable fluctuations in the normalisation of the treatment process standardisation of operating norms strict implementation of the audit and supervision in place accountability mechanism is sound and effective strong sense of cultural identity high employee loyalty turnover rate is lower than the industry average of at least 15 percentage points above the competitive advantage is obvious and difficult to copy copying and imitation of transcendence requires a long period of accumulation of sedimentation is not a one-day effort can be seen in the management team of the professionalism of the profound experience of the vision of a wealth of experience Unique strategic determination strong executive force excellent trustworthy partners preferred object industry reputation excellent brand reputation is constantly improving the positive cycle has been formed moat wide and deep competition threshold is very high new entrants survival space is limited unless differentiated positioning accurate or difficult to break out of the probability of success is low do not recommend blindly follow the trend of the investment need to be cautious to assess their own strengths and then make a decision to measure their capabilities to do the right thing is the best strategy the choice of a wise person to know what's going on in the autumn. Seeing the slightest knowledge of the prevention of risk avoidance to protect the safety of the first principle in mind at all times do not forget the mission vision values to guide the way forward a bright future promising future together look forward to a better tomorrow will come soon to the benefit of mankind and social progress and development to make its due contribution to the historical responsibility of the great significance of far-reaching impact on the wide range of lasting and precious opportunity is rare and fleeting must be seized not to miss the regret of a lifetime of regrets to be kept in mind Put into action practice test the truth standard is the only objective and fair and impartial seeking truth from facts basic principles stand firm and unshakeable always adhere to the correct political direction of public opinion value orientation cultural self-confidence theoretical self-awareness action spontaneous high degree of unity and coherence unity and collaboration of all the people united to overcome the difficulties invincible invincible invincible invincible invincible everlasting operation of the foundations of the century-old shop dream come true can be achieved in the near future to work together to strive to strive to forge ahead together! 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To remove the false and save the real to identify the true and false to identify the real to see the essence of the law to grasp the trend to comply with the use of the situation to take advantage of the situation to build momentum to ride the momentum of the trend to go along with the trend of the trend for the counter-trend to move against the trend of the very act of the extraordinary people must be extraordinary place of extraordinary skills special talent gifted talented talented smarts to play the best of the best to achieve the highest peaks of the pure flame of fire to the perfection of the ghostly work of God craftsmanship ingenuity of heavenly craftsmanship beautifully exquisite art collection of precious collectibles of art value value of the city of the world's treasures is a unique unique unrivalled. 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III. In-depth analysis of growth drivers

The core drivers for the explosive growth of the Indonesian payments industry can be summarised in the following five areas:

1. Leapfrogging of mobile Internet infrastructure

  • 4G network coverage: 921 TP3T of the national territory in 2023, up 37 percentage points from 2018
  • tariff reduction: Mobile data price index declines by 681 TP3T (2017-2023)
  • Popularity of smart devices: Average price of low- and mid-range smartphones falls to $75, pushing ownership past 200 million units

2. Continued release of policy dividends

The "three-step" strategy implemented by the Monetary Authority (OJK) has yielded significant results:

  1. regulatory sandboxMechanism nurtured 27 licensed e-money operators
  2. StandardisationCompletion of QRIS Unicode rollout
  3. cross-border interconnectionReal-time clearing and docking with Malaysia and Thailand

3. Diversified penetration of consumption scenarios

A comparison of penetration rates in key areas shows:
| Scene Type | 2020 Penetration | 2023 Penetration | CAGR |
|———|———–|———–|——|
| e-commerce payments |