"Digital India" is no longer a dream but a reality. Be it corporates, media organisations, government organisations, NGOs or SMEs, everyone is active in the digital world today. We have already discussed the difference between online marketing and digital marketing. Despite the nuances between the two, online marketing is just a part of the vast digital marketing mix, which itself is a part of the overall Integrated Marketing Communications (IMC) (IMC > Digital Marketing > Online Marketing). As explained, it includes online, SMS, online banners and ads, SEO (search engine optimisation):- www.deekpay.com
Read about various marketing strategies for online business to understand the difference between online marketing and digital marketing...
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